Senior Manager, Social Commerce – TikTok Live

Qurate Retail Group

Senior Manager, Social Commerce leading QVC Group's TikTok live sales strategies and driving engagement through innovative commerce approaches. Collaborating across teams to enhance brand presence and generate revenue on TikTok.

Posted 6/7/2026full-timeWest Chester • New Jersey, Pennsylvania • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Drive QVC Group's live commerce strategy on TikTok from concept through execution, building initiatives that grow our presence on the platform and ladder up to broader commercial goals
Partner with social platform teams to put paid spend behind the right lives, making sure product and price are set to drive sales and reach while protecting margin
Work side by side with buying and planning to secure the assortment and pricing that make each live competitive and worth watching
Collaborate across commercialization, creative, production, and finance so that live selling is fully integrated rather than run in a silo, and coordinate third-party vendors and agencies so their work supports the same goals
Build and grow strong relationships with TikTok and other social platform partners to expand our media presence and unlock new opportunities
Translate audience analysis, performance data, and emerging platform trends into decisions that sharpen content, conversion, and reach over time
Set clear priorities and success measures for live commerce, allocating resources thoughtfully and keeping the work aligned to where the business is headed
Lead and develop a small team, setting the bar for execution and growing the people who run live selling day to day

Requirements

What you’ll need

7+ years of experience across digital, social, e-commerce, or content production
A track record of building and executing social or digital strategies that delivered measurable business results, not just engagement
Real fluency with the platforms, formats, and trends shaping social commerce today, and a strong instinct for what makes a live moment convert
Comfort working with performance data to optimize spend, content, and conversion, and the ability to turn those insights into clear recommendations for partners and leaders
Proven success collaborating across functions such as merchandising, creative, finance, and external agencies, with the influence to keep everyone moving in the same direction
Experience leading or mentoring others, with a genuine interest in building and developing a team
Bachelor's degree in marketing, communications, or a related field, or equivalent professional experience

Benefits

Comp & perks

competitive compensation
paid time off
employee assistance program
parental leave
paid volunteer hours
amazing company discounts
health care benefits starting on day 1
401(k)
tuition reimbursement benefits

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

digital strategysocial commercee-commercecontent productionperformance data analysisaudience analysisconversion optimizationlive commerce executionpaid social advertisingpricing strategy

Soft Skills

leadershipcollaborationrelationship buildinginfluenceteam developmentcommunicationprioritizationstrategic thinkingproblem-solvingresource allocation

Certifications

Bachelor's degree in marketingBachelor's degree in communicationsequivalent professional experience