Paid Search Marketing Specialist
Qurate Retail Group
full-time
Posted on:
Location Type: Hybrid
Location: West Chester • New Jersey • Pennsylvania • United States
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Job Level
About the role
- Lead the strategy, execution, and optimization of SEM Shopping, Text, PMAX, and AI Max campaigns across Google and Bing
- Analyze large data sets to uncover performance trends and translate findings into actionable strategies
- Monitor and forecast campaign spend and performance metrics with precision
- Manage budgets, pacing, and KPIs to meet and exceed portfolio goals
- Support acquisition and retention efforts through the management and optimization of audience lists
- Execute detailed campaign adjustments, including SKU and keyword-level bidding, ad group modifiers, and budget reallocations
- Utilize automation tools, bid rules, and scripts to maximize efficiency
- Conduct routine account audits to ensure optimal structure, compliance, and performance
- Collaborate with search partners and cross-functional teams to drive shared success
Requirements
- Bachelor's degree in Business, Marketing, or related field, or equivalent experience
- Minimum 1 years of hands on experience managing high performance SEM campaigns in an e-commerce or performance-based environment
- Proficiency in Google Analytics, Acoustic, and Google Ads/Bing Editors
Benefits
- competitive compensation
- paid time off
- employee assistance program
- parental leave
- paid volunteer hours
- amazing company discounts
- health care benefits starting on day 1
- 401(k)
- tuition reimbursement benefits
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
SEMcampaign optimizationdata analysisbudget managementKPI managementaudience managementkeyword biddingad group modifiersautomation toolsaccount audits
Soft Skills
strategic thinkingcollaborationcommunicationanalytical skillsattention to detail