Paid Media Strategist
Qurate Retail Group
full-time
Posted on:
Location Type: Hybrid
Location: West Chester • New Jersey • Pennsylvania • United States
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About the role
- Assist with the development and execution of the paid media strategy and calendar, optimizing budget usage and identifying growth opportunities through data-driven insights
- Collaborate with internal and external teams to support program effectiveness, aligning creative direction with brand standards and channel optimization
- Contribute to targeting and segmentation strategies, providing updates and exploring new business opportunities to drive acquisition and revenue growth
- Support the analysis of KPIs and reports to ensure the efficacy of Paid Media Marketing, working with Consumer Insights and Business Intelligence teams to interpret data and test new initiatives
- Apply analytical insights to assist in program optimizations, ensuring accurate data communication of goals, forecasts, and results with Marketing Operations
- Cultivate relationships with cross-functional teams, platform vendors, ad agencies, and internal departments to support strategy alignment and calendar planning
- Lead the Media Coordinators on executing marketing plans, helping to maintain relationships with key vendors like Meta
Requirements
- Bachelors in marketing, communications, e-commerce, merchandising or related field; or equivalent experience
- 2+ years in digital marketing, with exposure to social media platforms and analytical skills for tracking campaign performance
Benefits
- competitive compensation
- paid time off
- an employee assistance program
- parental leave
- paid volunteer hours
- amazing company discounts
- health care benefits starting on day 1
- 401(k)
- tuition reimbursement benefits
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
paid media strategydata-driven insightstargeting strategiessegmentation strategiesKPI analysisprogram optimizationcampaign performance trackingdigital marketingbudget optimizationrevenue growth
Soft Skills
collaborationrelationship buildingcommunicationleadershipanalytical thinkingcreativitystrategic thinkingproblem-solvingteamworkadaptability