Qurate Retail Group

Senior CRM Marketing Analyst

Qurate Retail Group

full-time

Posted on:

Location Type: Hybrid

Location: West Chester • New Jersey • Pennsylvania • United States

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Job Level

Senior

Tech Stack

SQL

About the role

  • Partner with Senior Manager, Marketing to meet customer performance objectives through CRM channels.
  • Leverage marketing campaign performance and customer segmentation data to suggest ways to optimize through marketing channels – such as Direct Mail, Email, Mobile App & SMS campaigns using innovative ideas to increase conversions and bring value from every customer.
  • Measure the performance of CRM initiatives against key performance indicators (KPIs) to assess their success, including managing standard KPI dashboards and analyzing ad hoc and testing results.
  • Report on marketing performance based on our goals, delivering insightful commentary to the broader team.
  • Create and maintain reporting across platforms and brands.
  • Participate in Quality Assurance (QA) and User Acceptance Testing (UAT) for minor and major technology builds; and support trouble shooting of issues that impact customer experience as needed.
  • Contribute to an environment in which all team members are respected and included regardless of their individual differences and feel motivated to improve individual and work area contributions to achieve desired business results.

Requirements

  • Bachelor's degree in math/statistics/engineering/marketing or related field or equivalent marketing experience
  • 5+ years of progressively responsible positions within the marketing department or supporting marketing through analytics / data
  • 2 years of marketing segmentation experience
  • Basic SQL experience
  • Experience in the retail industry is a plus
Benefits
  • competitive compensation
  • paid time off
  • employee assistance program
  • parental leave
  • paid volunteer hours
  • amazing company discounts
  • health care benefits starting on day 1
  • 401(k)
  • tuition reimbursement benefits

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
CRMmarketing campaign performancecustomer segmentationKPI analysisreportingQuality Assurance (QA)User Acceptance Testing (UAT)SQLdata analyticstroubleshooting
Soft skills
collaborationcommunicationrespectinclusivitymotivationteamworkanalytical thinkingproblem-solvinginsightful commentaryadaptability