Qurate Retail Group

Business Analyst, Marketing Analytics

Qurate Retail Group

full-time

Posted on:

Origin:  • 🇺🇸 United States • Pennsylvania

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Job Level

JuniorMid-Level

Tech Stack

BigQueryPythonSQLTableauVBA

About the role

  • Support Marketing Analytics for QVC and HSN across television, digital and emerging platforms to drive customer engagement
  • Collaborate with Marketing, Broadcast Production, Programming, Digital and Merchandising teams
  • Develop insights to support programming, marketing, ecommerce, production and planning teams
  • Understand customer behavior across platforms to assign KPIs and identify trends impacting customer count, sales and viewership
  • Develop weekly/monthly reporting for KPIs and provide recommendations to address shifts in trend
  • Analyze viewership across 5 traditional TV channels and multiple platforms to identify opportunities
  • Execute ad-hoc projects to help programming and production create and schedule compelling programming
  • Work with programming team to advise on complementary and counter programming strategies
  • Identify external trends/shifts and recommend data-driven responses to the evolving TV landscape
  • Develop new ways of analyzing viewership data and leverage viewership and sales data for holistic on-air business insights
  • Present findings using data visualization to simplify complex analysis and provide actionable recommendations
  • Report to the Sr Manager Customer Analytics

Requirements

  • Bachelor's degree in math, statistics, engineering or related field
  • 2+ years of experience in data analytics (digital, marketing, business or viewership)
  • Experience with analysis tools including Excel, VBA, R, SPSS, Python, and SAS
  • Understanding of database capabilities and integrating, structuring, and analyzing large amounts of data from diverse sources
  • Demonstrated expertise with SQL, Tableau, and BigQuery
  • Knowledge of digital analytics tools (Coremetrics, Google Trends, Hitwise, and Similar Web)
  • Knowledge of data visualization tools (Tableau) and statistical computing tools (R, SPSS)
  • Experience with query and database access tools (MicroStrategy)
  • Knowledge of digital analytics, TV analytics, industry trends and best practices
  • Capabilities in extracting and manipulating large datasets
  • A fundamental understanding of incrementality
  • Knowledge of what metrics are critical to understanding the landscape of any problem
  • Ability to synthesize qualitative and quantitative data to arrive at data-driven conclusions and express them
  • Remote work is not permitted in NYC at this time