Performance Marketing

• Lead the paid media strategy and calendar
• Optimize a multi-million dollar budget
• Identify growth opportunities through data-driven insights
• Collaborate with internal and external teams to enhance program effectiveness
• Oversee creative direction to align with brand standards and channel optimization
• Develop and implement targeting and segmentation strategies
• Utilize analytical insights to make proactive program optimizations
• Partner with Marketing Operations to ensure data accuracy
• Manage relationships with cross-functional teams and vendors
• Support the professional growth of Coordinators by setting clear goals and providing coaching

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