SEO Marketing

• Managing day to day aspects and search engine optimization of QVC.com and HSN.com across traditional search engines as well as answer engines (AEO/GEO)
• Identify trends in organic search, technical issues with the site in relation to SEO/AEO/GEO and develop strategies for optimizing results
• Developing and executing integrated strategies for traditional search and AI-powered results
• Conducting deep research into AI models, and using data analysis to refine tactics for optimizing content for visibility across different search surfaces like traditional SERPs, featured snippets, and generative AI responses
• Maintaining the integrity of results for QVC.com and HSN.com web properties
• Carrying out strategy set forth by the SEO Manager and communicating results based on strategy and best practices for the Developers, Product Managers and others as needed
• Writing IT project requirements and ensuring new site enhancements meet with best practices and/or further search engine optimization
• Performing research and analyses related to the company's site as well as competitors' sites, and how these sites rank on search and answer engines

SEO Strategist

SEO Intern

SEO Manager

Search Engine Marketing Manager