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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing CRM strategies for credit recovery, with a strong focus on multichannel communication and performance analysis. Proficient in utilizing Salesforce Marketing Cloud and implementing data-driven strategies to optimize customer journeys and recovery metrics.
Highest-signal resume keywords
Salesforce Marketing CloudDigital TransformationMultichannel Collection CampaignsCredit RecoveryA/B Testing
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
SQLPerformance AnalysisCommunication Strategy DesignSegmentationKPI TrackingBudget ManagementData-Driven RecommendationsAutomationPersonalizationDigital Collection Strategies
Soft Skills
CollaborationPresentation SkillsStrategic Thinking
Tools & Technologies
CRM PlatformsEmail MarketingSMS MarketingWhatsApp MarketingAnalytics Tools
Industry Keywords
Financial ServicesCollectionsFintechCredit RecoveryMulti-Creditor Portfolios
Tech Stack
Tools & technologiesCloudSQL
About the role
Key responsibilities & impact- Develop and execute CRM strategies for credit recovery.
- Support the implementation of multi-creditor portfolios within the CRM environment.
- Plan, implement, and optimize communication journeys across Email, SMS, WhatsApp, and other digital channels.
- Build segmentations and strategies based on behavior, score, profile, and customer journey stage.
- Define frequency (SPIN), recurrence, and channel prioritization strategies.
- Perform performance analyses and propose continuous conversion improvements.
- Monitor communication funnel and recovery KPIs.
- Conduct A/B tests, hypothesis tests, and scaled pilots.
- Support the evolution of Salesforce Marketing Cloud as the company’s main digital communication hub.
- Prepare executive presentations and materials for management, directors, and partner teams.
- Work closely with Analytics, Data, Product, Legal, and Operations teams.
- Assist in managing the digital channels budget.
- Ensure deliverability best practices, channel reputation, and communication governance.
- Support automation, personalization, and Artificial Intelligence initiatives applied to CRM.
Requirements
What you’ll need- Experience in digital transformation environments and building new operations.
- Experience with Salesforce Marketing Cloud or similar platforms.
- Experience in multichannel collection/recovery campaigns.
- Experience designing journeys and communication strategies.
- Experience managing frequency, recurrence, and communication funnels.
- Solid experience in credit recovery, collections, or financial services.
- Experience with collection agencies, banks, fintechs, or companies in the financial sector.
- Knowledge of digital collection strategies.
- Knowledge of segmentation by score, aging, and behavior.
- Experience tracking recovery and conversion metrics.
- Experience with large multi-creditor portfolios.
- Basic SQL.
- Experience building and analyzing communication KPIs and budgets.
- Experience in hypothesis testing.
- Ability to turn data into strategic recommendations.
- Experience with management reporting and executive presentations.
Benefits
Comp & perks- Flexible meal allowance
- Bradesco Health Insurance, extendable to dependents, with copayment
- MetLife Dental Care
- Gym allowance to encourage a healthier routine
- Childcare allowance for children up to 2 years old
- Life insurance
- Private pension plan to help you plan your future with greater security
- Annual profit sharing (PLR), subject to achievement of established targets
- For hybrid workers: Mobility allowance (parking and fuel)
- For remote workers: Home office allowance
- UniQuod, our corporate university with excellent courses
- Partnerships with various educational institutions to support your professional development
