Performance Marketing Manager

Quilter

Performance Marketing Manager scaling paid acquisition for Quilter Invest, a digital investing platform. Optimising multi-channel campaigns, onboarding funnels and customer growth across paid media.

Posted 8/4/2026full-timeLondon • 🇬🇧 United KingdomMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing multi-channel paid marketing strategies, focusing on acquisition and conversion while ensuring compliance with FCA financial promotions standards. Proficient in performance reporting, budget management, and optimizing campaigns for maximum ROI.

Highest-signal resume keywords

Paid Media ManagementPerformance Marketing Budget ManagementAttribution Models and Tracking ToolsGoogle Ads and Meta Ads ManagerFinancial Services Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid SearchPaid SocialProgrammatic AdvertisingCTV AdvertisingAnalytical SkillsMobile Acquisition StrategiesCampaign OptimizationPerformance ReportingKPI TrackingBudget Management

Soft Skills

CollaborationStrategic ThinkingData Translation

Tools & Technologies

GA4AppsflyerGoogle AdsMeta Ads ManagerApple Search AdsReddit AdsTikTok AdsX AdsMicrosoft Ads

Industry Keywords

FCA ComplianceFintech ExperiencePerformance MarketingAcquisition StrategyCreative Asset Optimization

About the role

Key responsibilities & impact

Own and execute Quilter Invest’s multi-channel paid marketing strategy to drive acquisition and conversion
Act as the day-to-day owner of paid marketing and consistently optimise campaigns
Manage the performance marketing budget with a focus on ROI and cost-per-funded-account efficiency
Own performance reporting and track key KPIs
Collaborate with brand and content teams to optimise creative assets for performance
Ensure performance marketing campaigns comply with FCA financial promotions rules and standards
Work with Design and Product teams to improve landing pages, app store journeys and onboarding
Optimise the full funnel from click through install, registration and funding
Contribute to broader marketing initiatives, including brand campaigns and partnership activity

Requirements

What you’ll need

Proven experience owning and scaling paid media channels across Paid Search, Paid Social, Programmatic and CTV
Financial or fintech experience preferred
Proven track record managing six-figure budgets and delivering measurable growth
Deep understanding of attribution models and tracking tools, including GA4 and Appsflyer
Strong analytical skills and ability to translate data into strategy
Experience with app-first products and mobile acquisition strategies is a plus
Experience using Google Ads, Meta Ads Manager, Apple Search Ads, Reddit Ads, TikTok Ads, X and Microsoft Ads
Experience using Appsflyer

Benefits

Comp & perks

182 hours (26 days) holiday
Quilter Incentive Scheme
Non-contributory company pension scheme, boostable through personal contributions
Healthcare Cash Plan (Jersey employees only)
Benefit Allowance payable in lieu of some core benefits
Flexible benefits for UK employees, available via salary deduction
Flexible working options