Que

Retention Marketing Manager

Que

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $130,000 - $160,000 per year

About the role

  • Drive the campaign calendar, ideating on ways to position quince products and continuously test messaging to improve performance
  • Align with the merchandising team to highlight key product launches and plan around stock levels
  • Own merchandising and product curation in all of our campaign messaging to balance catalogue exposure and revenue performance
  • Work with the creative and brand teams to develop beautifully designed and compelling messaging that adds value for the customer
  • Own the creation and optimization of all campaigns to ensure beautiful, consistent design and on-brand copy that speaks to the quality of our products
  • Set up a multitude of tests across email, SMS, and push to drive statistically significant improvements in CTR and Revenue
  • Work with the data science and engineering teams to create personalized messaging for each customer at scale using product recommendation algorithms
  • Create a library of best-in-class messaging templates through consistent, rigorous testing to improve CTR, Rev per View, and Rev per Message
  • Develop segmentation strategy and align marketing calendar to reach each segment with highly relevant messaging

Requirements

  • 5+ years of experience in retention/lifecycle marketing, including triggered, promotional, and transactional campaigns.
  • Experience running email & SMS marketing programs across triggers, blast campaigns, and transactional messaging required
  • Understanding of creative best practices for email design and copy
  • Experience working with dynamic HTML email templates - ability to code basic HTML
  • Understanding of how to architect statistically significant A/B tests
  • Highly organized and able to drive cross functional alignment through clear and consistent communication
  • Detail oriented and able to spot even the smallest anomalies or mistakes
  • Analytical and data driven with demonstrated ability to work with large data sets
  • Ability to manage competing priorities and requests coming from across the organization while maintaining excellent relationships
  • Iterable and Looker experience preferred
  • Deep knowledge of trends in fashion or home goods preferred
Benefits
  • Bonus and equity may also be provided for eligible roles.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
retention marketinglifecycle marketingemail marketingSMS marketingdynamic HTMLA/B testingdata analysiscampaign optimizationsegmentation strategycopywriting
Soft Skills
organizational skillscommunication skillsdetail orientedanalytical skillsrelationship managementcross-functional alignmenttime managementcreativityproblem-solvingtesting rigor