Senior Data Analyst – Growth, Performance Marketing
Que
full-time
Posted on:
Location Type: Hybrid
Location: San Francisco • California • 🇺🇸 United States
Visit company websiteSalary
💰 $140,000 - $180,000 per year
Job Level
Senior
Tech Stack
PythonSQLTableau
About the role
- Analyze marketing data across channels (e.g., paid search, social, display, email, affiliate) to evaluate performance, identify trends, and optimize spending and ROI.
- Work closely with the performance marketing team to provide data-driven insights and optimize campaigns to achieve KPIs (e.g., ROAS, CAC, LTV).
- Contribute to marketing mix modeling efforts to understand the incremental impact of each marketing channel on conversions and customer acquisition.
- Develop data-driven forecasts, budgets, and projections for marketing campaigns; continuously update based on real-time data and performance.
- Conduct deep-dive analysis on customer behavior, attribution, and path-to-purchase to identify opportunities for increased conversion and customer retention.
- Build and maintain performance dashboards to provide real-time insights for marketing teams and leadership.
- Design and analyze A/B tests to optimize ad creatives, targeting, and bidding strategies across platforms.
- Partner with product, finance, and data science teams to ensure alignment and leverage insights across the organization.
Requirements
- Bachelor’s degree in a quantitative field (e.g., Statistics, Mathematics, Economics, Data Science, or similar). Master’s degree is a plus.
- 5+ years in a data analytics role, ideally with a focus on performance or digital marketing within an e-commerce or technology company.
- Proficiency in SQL and data visualization tools (e.g., Tableau, Looker, Power BI).
- Knowledge of statistical analysis and A/B testing; familiarity with Python or R is a plus.
- Ability to interpret complex data and translate it into actionable insights, with a focus on detail, accuracy, and clarity.
- Excellent verbal and written communication skills, with the ability to present data insights and recommendations effectively to both technical and non-technical audiences.
- Demonstrated ability to manage multiple projects and prioritize in a fast-paced, dynamic environment.
Benefits
- Bonus and equity may also be provided for eligible roles.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
data analysismarketing mix modelingA/B testingstatistical analysisdata-driven forecastingcustomer behavior analysisperformance optimizationROI analysisSQLPython
Soft skills
communication skillsdetail-orientedanalytical thinkingproject managementprioritizationcollaborationpresentation skillsinsight translationadaptabilityproblem-solving