
Senior Retention Marketing Manager
PYNEMA MEDIA GmbH
full-time
Posted on:
Location Type: Remote
Location: Anywhere in Europe
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Job Level
About the role
- Think strategically about newsletter and WhatsApp flows, not just sending messages.
- Analyze and optimize email and WhatsApp data.
- Develop retention strategies for e-commerce brands.
- Reporting and deriving concrete action recommendations.
- Operational implementation.
- Build, optimize, and scale retention flows and funnels.
- Newsletter concept: copy, structure and performance optimization.
- Develop and improve WhatsApp flows and automations.
- Lead strategic client meetings and foster long-term client relationships.
- Close collaboration within the team (team and client meetings).
- Actively support the growth and continuous development of the team.
Requirements
- Work in an agile way. You live and breathe e-commerce marketing.
- Minimum 3 years of experience in the role of an online marketing manager focusing on email and WhatsApp marketing.
- You know what it means to work in an agency and can adapt to its fast pace.
- Solid experience with Klaviyo, ChatArmin and common marketing tools.
- Open to AI-supported workflows.
- Excellent German skills (C2). English skills (B2) are a plus.
- Clear and empathetic communication is part of your daily routine — internally and externally.
- You enjoy supporting our e-commerce clients with your work and working as part of a team.
- Organizing and structuring analyses, clients and meetings is standard for you.
Benefits
- 100% flexibility. Remote, hybrid or on-site — you decide.
- High-quality clients deserve high-quality marketing.
- We are currently a growing team of eight. You will work closely with our motivated team and help shape our success.
- Team spirit. We go the extra mile for our clients — and for each other.
- Once a month (regularly on Wednesdays) and during multi-day off-site events, we celebrate our successes with team events.
- We actively support your professional development. Last year alone we invested a six-figure amount in employee development.
- Monthly subsidy of €50 for an Urban Sports membership or your Spendit card.
- Long-term client contracts. We are here to stay. Are you?
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
email marketingWhatsApp marketingretention strategiesdata analysisperformance optimizationautomationagile methodologye-commerce marketingclient relationship managementreporting
Soft Skills
strategic thinkingclear communicationempathetic communicationteam collaborationorganizational skillsadaptabilitysupportive attitudeclient-focusedleadershipproblem-solving