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PwC

Director, CDP Strategy and Digital Personalization

PwC

Director of CDP Strategy & Digital Personalization navigating CDP implementation to enhance customer engagement at PwC. Leading strategy development and driving business growth through impactful decisions.

Posted 7/16/2026full-timeTampa • Florida, Illinois, North Carolina, Ohio • 🇺🇸 United StatesLead💰 $122,500 - $423,780 per yearWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in leading digital personalization initiatives and managing Customer Data Platform (CDP) implementations, with a strong focus on audience segmentation and data-driven marketing strategies. Proficient in leveraging Adobe Experience Cloud products and integrating customer data to drive effective marketing solutions.

Highest-signal resume keywords
Adobe Experience CloudCustomer Data Platforms (CDP)Data ArchitectureAudience SegmentationData-Driven Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Customer Journey OrchestrationCross-Channel Activation StrategiesData ModelingReal-Time Event Data AnalysisProfile Merge Rules
Soft Skills
LeadershipStrategic InfluenceCollaboration
Tools & Technologies
Salesforce Sales CloudSalesforce Marketing Cloud
Industry Keywords
Digital PersonalizationMarTechCustomer Data StrategyMarketing Automation360-Degree Customer View

Tech Stack

Tools & technologies
Cloud

About the role

Key responsibilities & impact
  • Leading digital personalization, MarTech, and/or CDP initiatives
  • Driving audience segmentation, customer journey orchestration, and cross-channel activation strategies
  • Shaping platform roadmaps and implementation strategies
  • Translating business objectives into scalable digital solutions
  • Leading complex initiatives across business and technical teams
  • Understanding of customer data strategy, integrations, and activation workflows
  • Influencing strategic direction across multiple workstreams

Requirements

What you’ll need
  • At least a High School Diploma
  • At least 8 years of experience in sales, marketing or PwC experience
  • Proven experience working with and versed in Adobe Experience Cloud products
  • Previous experience in CDPs (Customer data platforms) such as Adobe Experience Platform (RTCDP) or similar products
  • Understanding of customer profile segmentation and experience in 360-degree view of customers in CDP
  • Proven track record of managing successful CDP implementation, data architecture and data modeling
  • Deep understanding of data-driven marketing, analytics and relevance / usage of real-time event data and associated attributes
  • Familiarity with CRM and Marketing Automation platforms (i.e. Salesforce Sales Cloud, Salesforce Marketing Cloud, etc.)
  • Command of identifying resolution components and enabling technology (i.e. profile merge rules, identity graph, identity service provider, etc.)
  • Working with audience-based digital marketing strategy either at an agency or brand
  • Oversight of the CDP technology solution

Benefits

Comp & perks
  • medical
  • dental
  • vision
  • 401k
  • holiday pay
  • vacation
  • personal and family sick leave
  • annual discretionary bonus