Alliance Sales Director

PwC

Adobe Alliance Sales Director driving revenue growth through strategic alliances across the EMEA market. Responsible for shaping the Adobe alliance proposition focusing on the UK market.

Posted 7/9/2026full-timeLondon • 🇬🇧 United KingdomLeadWebsite

Tech Stack

Tools & technologies

About the role

Key responsibilities & impact

Leading Go-To-Market Strategy
Design, execute, and manage the Adobe alliance strategy and business plan, with a strong focus on market penetration and revenue growth
Partner with sales and delivery teams to generate qualified pipeline, increase deal flow, and accelerate sales cycles
Collaborate with Adobe and internal leadership to identify and develop high-impact joint solutions aligned to firm and Adobe strategic priorities
Clearly articulate the Adobe value proposition internally and externally, aligning opportunities with Adobe capabilities
Build and maintain senior relationships within Adobe (e.g. Alliance leadership, sales leaders, C-suite stakeholders) as a strategic point of contact
Identify new areas of collaboration between Adobe and the firm to expand the alliance footprint
Work cross-sector and cross-service to embed Adobe-led propositions into broader transformation programmes
Act as a strategic advisor on Adobe capabilities and opportunities to firm leadership
Lead annual and ongoing joint planning sessions with Adobe to ensure alignment and drive growth
Ensure required Adobe partner accreditations and certifications are achieved and maintained
Proactively influence internal prioritisation of Adobe opportunities to ensure appropriate focus and investment
Driving Revenue Growth
Own accountability for material year-on-year growth in Adobe-related pipeline and revenue
Identify and progress "sell-with" opportunities jointly with Adobe across target accounts
Lead commercial aspects of the Adobe partnership, including funding programmes, referrals, and joint investments
Align target clients and strategic opportunities with Adobe account teams
Define and execute winning strategies for priority deals
Engage Adobe subject matter experts where needed to strengthen propositions and support deal qualification
Drive demand generation activities in collaboration with Adobe and internal teams
Work closely with client teams to qualify, shape, and scope opportunities, contributing to solution development
Support forecasting and pipeline tracking across Adobe-related opportunities
Provide direction to sales teams to align with Adobe strategy across key accounts
Lead and support joint marketing campaigns to differentiate offerings and generate incremental revenue
Provide market insights and client intelligence through the lens of Adobe capabilities
Engage directly with clients alongside account teams to shape and progress opportunities
Support and participate in client presentations ("orals") and key deal discussions
Advise on proposal development, Statements of Work, and commercial structuring
Identify and develop client success stories, case studies, and reference materials
Operational Leadership & Governance
Oversee execution of the Adobe alliance plan across the firm
Track and communicate progress against objectives , addressing risks and driving corrective actions where needed
Actively identify underperformance risks and intervene early to protect revenue outcomes
Own and maintain the Adobe relationship map across stakeholders
Ensure compliance with all alliance governance and contractual requirements
Oversee reporting on key performance metrics (pipeline, revenue, win rates, funding utilisation)
Manage the Adobe alliance budget, ensuring effective and strategic allocation of resources
Ensure appropriate commercial agreements and contracts are in place with Adobe

Requirements

What you’ll need

Proven, personal sales leadership track record within the Adobe ecosystem, across Adobe Enterprise Digital Marketing Solutions
Strong communication and leadership abilities
Experience in complex, matrixed organisations and stakeholder management
Motivational skills and adaptability
Commercial acumen and risk awareness
Influencing, negotiating, and facilitation skills
Awareness of emerging industry trends and curiosity
Comfortable operating at C suite level, challenging both internal leaders and Adobe counterparts to unlock growth
Thrives in ambiguity and is energised by building momentum where none exists.

Benefits

Comp & perks

empowered flexibility and a working week split between office, home and client site
private medical cover and 24/7 access to a qualified virtual GP
six volunteering days a year and much more

ATS Keywords

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Hard Skills & Tools

Adobe Enterprise Digital Marketing SolutionsPipeline TrackingProposal DevelopmentContract ManagementPerformance Metrics Reporting

Soft Skills

Strong CommunicationLeadership AbilitiesMotivational SkillsInfluencing SkillsAdaptability