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PwC

Social Media, Influencer Marketing Manager

PwC

Social Media & Influencer Marketing Manager to lead social media strategy and internal influencer programmes. Engage audiences and build a scalable influencer framework across social channels.

Posted 7/8/2026full-timeBirmingham • 🇬🇧 United KingdomMid-LevelSeniorWebsite

About the role

Key responsibilities & impact
  • lead and evolve the firm's social media presence and internal influencer strategy
  • shape social media strategy and manage social operations
  • develop and deliver the firm's social media and influencer marketing strategy
  • manage and coach a Social Media Senior Associate
  • lead the internal influencer programme, identifying and nurturing thought leaders across the business
  • partner with Marketing, Corporate Affairs and business stakeholders to support key campaigns and activations
  • analyse performance data and campaign metrics to optimise content, engagement and investment
  • oversee social media operations, including inbound requests, workload prioritisation, governance and best practice

Requirements

What you’ll need
  • extensive experience leading social media strategies for a large organisation or recognised brand
  • successfully built or managed influencer, thought leadership or employee advocacy programmes
  • comfortable influencing senior stakeholders and building relationships across multiple teams
  • balance strategic planning with hands-on execution and operational leadership
  • experience managing people and developing high-performing teams
  • passionate about social media innovation, audience engagement and keeping pace with emerging platform trends

Benefits

Comp & perks
  • empowered flexibility and a working week split between office, home and client site
  • private medical cover and 24/7 access to a qualified virtual GP
  • six volunteering days a year and much more

ATS Keywords

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Hard Skills & Tools
Social Media OperationsContent OptimizationCampaign Metrics AnalysisStrategic PlanningAudience Engagement
Soft Skills
CoachingInfluencingCollaborationRelationship Building