Product Marketing Manager

Pursuit

Product Marketing Manager responsible for positioning and messaging at a SaaS company focused on public sector. Create strategies that leverage AI tools to drive engagement and growth.

Posted 5/14/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Own Pursuit's positioning, messaging, and narrative across all segments — from first touch to closed-won, into advocacy
Develop and maintain a deep understanding of our ICP: who they are, what they care about, what keeps them up at night, and why Pursuit wins (and loses)
Own and implement pricing in close partnership with Sales and GTM
Partner closely with Sales to build battle cards, talk tracks, one-pagers, and competitive intel that directly accelerate pipeline
Lead product launches end-to-end. Coordinating across product, sales, and customer success to bring new features to market with clarity and impact
Build and execute content programs that demonstrate Pursuit's expertise at the intersection of AI and public-sector GTM, thought leadership, case studies, webinars, and more
Leverage AI tools to move faster: from research and persona development to content creation and campaign iteration
Instrument your work. Define what success looks like, track it, and iterate based on what the data tells you

Requirements

What you’ll need

4+ years of product marketing experience at a SaaS company, with a track record of driving measurable impact at scale
Demonstrated ability to build from scratch, you've created category narratives, launch playbooks, enablement programs, and not just contributed to them
Fluency with AI tools in a marketing context (think: using LLMs for research, persona development, content drafts, competitive analysis) and a mindset for continuing to push that frontier
Sharp written communication: you can turn a complex product into a sentence that resonates, and a customer story into a pipeline driver
Experience collaborating directly with sales and owning the feedback loop between field reality and marketing output
Analytical instincts as you know which metrics matter and you're not afraid to kill what isn't working
Bias toward action; you don't wait for perfect information and you thrive in environments where speed is a competitive advantage

Benefits

Comp & perks

Do Your life’s work: Our mission is to improve government, benefitting every citizen
AI-First: Work at the intersection of AI, programmatic marketing, and data-driven growth
Backed by top investors: Join a highly ambitious, well-funded startup
Driving Innovation in Public-Sector Engagement: Own and execute innovative, high-impact projects that redefine how businesses engage with public-sector opportunities
Personal Growth: You’ll be challenged every day; your growth will come in dog years

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product marketingpricing strategycontent creationcompetitive analysiscategory narrativeslaunch playbooksenablement programsdata analysisAI toolsSaaS

Soft Skills

written communicationcollaborationanalytical instinctsbias toward actionleadershipstrategic thinkingcreativityadaptabilityproblem-solvingcustomer focus