PublicSq.

Director of Performance Marketing

PublicSq.

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Job Level

Lead

About the role

  • Own and lead paid acquisition strategy across all major performance channels — including paid social, paid search, programmatic, affiliate, influencer, and emerging platforms.
  • Drive rapid and efficient D2C growth, ensuring strong ROI and improving CAC-to-LTV ratios month over month.
  • Oversee media budgets and allocate spend dynamically based on performance.
  • Establish a robust testing and experimentation framework for creative, audience segmentation, and messaging.
  • Collaborate closely with the creative team to align campaigns with both short-term growth and long-term brand goals.
  • Regularly present channel performance, insights, and growth forecasts to the Executive Team.
  • Identify and scale new acquisition channels that unlock incremental revenue growth.

Requirements

  • 5+ years in performance marketing, with proven success driving growth for D2C or eCommerce brands.
  • Supports EveryLife’s commitment to life, family, and faith-based principles.
  • Experience managing budgets with clear evidence of ROI and LTV optimization.
  • Deep hands-on knowledge of paid media platforms: Meta Ads Manager, Google Ads, YouTube, etc.
  • Strong analytical and quantitative skills; fluent in attribution, incrementality, and cohort analysis.
  • Exceptional cross-functional communicator and collaborator.
  • Strategic thinker with a bias for action — thrives in a fast-paced, entrepreneurial environment.
  • Possess a data-driven decision-making, accountability, and innovation mindset.
  • Experience with pro-life, family-oriented, or values-driven brands is a plus.
  • Self-starter with excellent communication, accountability, and problem-solving skills.
Benefits
  • Insurance: The company covers 100% of the premiums for Medical, Dental, Vision, and Life Insurance, with some plans including an HSA with a company contribution.
  • Retirement Planning: 401(k) with a 100% employer match up to 4%.
  • Work-Life Harmony: Generous Paid Time Off and Paid Holidays.
  • Make More Babies: Paid Parental Leave and a $5,000 Baby Bonus when you grow your family.
  • Savings: Discounts on our brands.
  • Recognition: Rewards and recognition bonuses.
  • Free Speech: Ability to respectfully express your views, even on sensitive topics.
  • More to Come!

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
performance marketingD2C growthROI optimizationCAC-to-LTV ratiosaudience segmentationattributionincrementalitycohort analysisbudget managementtesting and experimentation
Soft skills
analytical skillsquantitative skillscross-functional communicationcollaborationstrategic thinkingdata-driven decision-makingaccountabilityinnovation mindsetproblem-solvingself-starter