Website and Digital Experience Manager

Propane

Website and Digital Experience Manager governing PERC’s high-impact propane industry web platform. Leading UX, analytics, vendors, compliance, and roadmap execution for B2B, B2C, and member audiences.

Posted 8/7/2026full-timeRichmond • Virginia • 🇺🇸 United StatesSeniorLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in website strategy, governance, and digital experience management, with a strong focus on user experience, analytics, and compliance. Proven ability to lead cross-functional teams and manage external partners to deliver high-performing digital platforms.

Highest-signal resume keywords

Website Strategy ManagementUser Experience OptimizationProject ManagementStakeholder EngagementDigital Compliance Knowledge

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

HTMLCSSWeb AnalyticsContent Management SystemsPerformance OptimizationRoadmap DevelopmentAudience SegmentationGovernance EstablishmentDigital Experience StrategyAccessibility Standards

Soft Skills

Verbal CommunicationWritten CommunicationInfluential LeadershipCross-Functional CollaborationVendor Management

Certifications & Qualifications

Bachelor's Degree in Computer ScienceBachelor's Degree in Information TechnologyBachelor's Degree in Marketing

Industry Keywords

B2BB2CDigital EcosystemMembership-Based OrganizationsRegulatory Compliance

About the role

Key responsibilities & impact

Lead the strategy, governance, and continuous evolution of the company website
Establish standards, processes, and partner relationships for a unified, trusted, high-performing digital platform
Own website strategy and governance while balancing audience needs, business priorities, regulatory considerations, and brand integrity
Develop and manage the website roadmap
Tailor digital experiences for B2B, B2C, and industry member audiences
Define processes for content updates, site changes, feature prioritization, and releases
Lead audience segmentation and digital experience strategy using UX best practices, analytics, testing, and stakeholder feedback
Manage external web and creative partners, including scope, priorities, timelines, quality, and governance
Oversee site performance, risk, and quality management across reliability, security, compliance, accessibility, analytics, and AI-enabled monitoring
Serve as the primary web lead for internal stakeholders and translate business needs into priorities
Partner with paid media or demand generation teams

Requirements

What you’ll need

Seven+ years of experience managing enterprise or high-traffic websites, with increasing responsibility for governance and cross-functional leadership
Experience serving multiple audiences or stakeholder groups within a single digital ecosystem
Strong experience managing external vendors or agencies providing web development services
Strong knowledge of user experience, web standards, analytics, performance optimization, and content management systems
Ability to lead through influence, establish governance, and align stakeholders in complex environments
Experience developing roadmaps, managing backlogs, and prioritizing enhancements
Working knowledge of HTML/CSS and web analytics tools
Experience in regulated, membership-based, or multi-line-of-business organizations
Experience partnering with paid media or demand generation teams
Knowledge of accessibility standards, including WCAG, and digital compliance frameworks
Strong project management skills
Strong verbal and written communication skills
Bachelor's degree in computer science, information technology, marketing, or a related field preferred

Benefits

Comp & perks

vacation and sick pay
401(k) retirement plan
Healthcare including Vision and Dental
LTD
Life insurance
Other voluntary benefits
Supportive work environment