Manager – Website & Digital Experience

Propane

Manager of Website & Digital Experience leading governance and strategic evolution of a digital platform. Overseeing web development partners to enhance user experience for B2B, B2C, and industry members.

Posted 6/1/2026full-timeRemote • Virginia • 🇺🇸 United StatesSeniorLead💰 $100,000 - $115,000 per yearWebsite

About the role

Key responsibilities & impact

Lead the strategy, governance, and continuous evolution of a high-impact web platform
Establish the standards, processes, and partner relationships required to maintain a unified, trusted, and high-performing digital platform
Balance audience needs, business priorities, regulatory considerations, and brand integrity
Oversee external web development partners to ensure clear accountability, high-quality execution, and continuous improvement

Requirements

What you’ll need

Seven+ years of experience managing enterprise or high-traffic websites
Own website governance standards related to structure, usability, accessibility, performance, data privacy, and brand consistency
Develop and manage the website roadmap, aligning enhancements with organizational goals and audience strategies
Ensure the website effectively serves B2B, B2C, and industry member audiences through experiences tailored to distinct user needs
Define processes for content updates, site changes, feature prioritization, and releases
Lead audience segmentation and digital experience strategy using UX best practices, analytics, testing, and stakeholder feedback to improve relevance and conversion
Manage external web and creative partners, overseeing scope, priorities, timelines, quality, and governance to ensure well-documented, tested, and high-performing delivery
Oversee site performance, risk, and quality management across reliability, security, compliance, accessibility, analytics, and AI-enabled monitoring to strengthen site health and business impact
Serve as the primary web lead for internal stakeholders, translating business needs into priorities while protecting governance standards, site integrity, and user experience
Experience serving multiple audiences or stakeholder groups within a single digital ecosystem
Strong experience managing external vendors or agencies providing web development services
Strong knowledge of user experience, web standards, analytics, performance optimization, and content management systems
Ability to lead through influence, establish governance, and align stakeholders in complex environments
Experience developing roadmaps, managing backlogs, and prioritizing enhancements
Working knowledge of HTML/CSS and web analytics tools
Experience in regulated, membership-based, or multi-line-of-business organizations
Experience partnering with paid media or demand generation teams
Knowledge of accessibility standards, including WCAG, and digital compliance frameworks

Benefits

Comp & perks

vacation and sick pay
401(k) retirement plan
healthcare (to include Vision and Dental)
LTD
Life insurance
other Voluntary benefits
wonderful and supportive work environment

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

website governanceuser experienceweb standardsanalyticsperformance optimizationcontent management systemsHTMLCSSdigital experience strategyaccessibility standards

Soft Skills

leadershipinfluencestakeholder alignmentcommunicationstrategic thinkingaccountabilitycollaborationproblem-solvingprioritizationadaptability