Head of Content Distribution, Growth – Creator Economy, Social Media Growth
Pro Talent
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
Lead
About the role
- Build a full-cycle content pipeline — from idea generation and scripting to production, publishing, and performance analytics — ensuring consistency and scalability.
- Launch, lead, and mentor a lean, high-performing team (scriptwriters, creatives, video editors, SMM managers, posters, moderators, designers).
- Develop and maintain a “format bible” for each talent: content pillars, hooks, narratives, and visual styles tailored to TikTok, Instagram, YouTube Shorts, Facebook, Snapchat, Reddit, and X/Twitter.
- Oversee and approve content concepts and drafts to ensure they are viral-ready, brand-safe, and aligned with business goals.
- Run A/B tests on hooks, thumbnails, formats, posting times, and CTAs to continuously improve watch time, retention, CTR, and conversion.
- Build and iterate on content funnels that turn views and engagement into followers, community, leads, and revenue.
- Turn performance data and platform insights into clear action plans for the creative team and talent.
- Identify and double down on high-potential growth channels and emerging platforms.
- Experiment with new content formats and distribution tactics, scaling what demonstrably works.
Requirements
- 2–3+ years of experience as an Organic Growth Lead, Creative Lead, Marketing Lead, or similar role in the creator economy, digital media, or social-first brands.
- Proven experience launching and scaling organic traffic through TikTok, Instagram, Facebook, YouTube (incl. Shorts), Snapchat, and Reddit.
- Experience building and management of creative teams (scriptwriters, editors, producers, designers, SMM / community managers).
- Deep understanding of short-form video distribution: platform algorithms, formats, guidelines, policies, and content trends.
- A strong portfolio of case studies: viral campaigns, scaled content strategies, subscriber growth, significant view/revenue increases.
- Analytical mindset and hands-on experience with platform analytics (TikTok, Meta, Snap, YouTube Analytics, etc.) and key metrics for content performance.
- Fluent English and strong awareness of internet culture, memes, and pop culture in Tier-1 countries.
- Nice to Have:
- Experience with Reddit promotion and moderation (subreddits, posting strategies, community rules).
- Hands-on experience in scriptwriting for short-form and social-first video content.
- Background working directly with talent, creators, or influencers in a management or growth function.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
content pipeline developmentA/B testingperformance analyticsscriptwritingvideo editingcontent strategycommunity managementshort-form video distributionviral campaign developmentdata analysis
Soft skills
leadershipmentoringteam managementanalytical mindsetcreativitycommunicationcollaborationproblem-solvingadaptabilitystrategic thinking