Digital Marketing Manager

PPG

Digital Marketing Manager leading scalable, data-driven B2B marketing initiatives at PPG. Driving digital strategies with a focus on Salesforce Marketing Cloud across multiple business units.

Posted 6/4/2026full-time🇺🇸 United StatesMid-LevelSeniorWebsite

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Lead PPG's Digital Marketing Center of Excellence, setting a clear vision for scalable, data-driven marketing operations across U.S. and European business units.
Design, implement, and continuously refine B2B demand generation processes, with particular emphasis on account-based marketing (ABM) and lifecycle/nurture programs.
Act as an enterprise vantage point - identifying recurring execution challenges, tooling gaps, and process inefficiencies - and translating insights into concrete improvements.
Develop standards, frameworks, and playbooks that improve consistency, speed, and effectiveness while allowing flexibility for business-unit needs.
Define and execute a global digital marketing strategy grounded in data, customer insights, and business objectives.
Build a performance-driven culture, leveraging KPIs, attribution models, and ROI tracking.
Translate analytics into actionable insights and executive level storytelling to demonstrate marketing impact.
Lead SFMC strategy, adoption, and execution across multiple business units.
Provide strategic direction and oversight of SFMC execution, partnering with technical and campaign teams.
Design and scale automated customer journeys (lead nurture, lifecycle, ABM).
Standardize lead management processes (scoring, routing, SLAs) in alignment with commercial excellence.
Establish governance, best practices, and enablement to drive platform adoption and data integrity.
Partner with IT and CRM teams to ensure integration and scalability.
Oversee marketing operations by managing and guiding teams executing campaigns, workflows, and governance processes.
Manage and optimize the marketing technology stack (SFMC, CRM, DAM, CMS).
Build and scale analytics frameworks and dashboards for marketing-to-revenue visibility.
Drive continuous optimization through performance insights and test-and-learn approaches.
Identify and scale AI-driven marketing capabilities (personalization, content, predictive insights).
Evaluate, pilot, and scale AI use cases with measurable impact on campaign performance, efficiency, or personalization.
Embed AI into campaigns, analytics, and customer journeys.

Requirements

What you’ll need

5+ years in B2B digital marketing or marketing operations
Experience leading COE or global marketing operations
Strong expertise in Salesforce Marketing Cloud and CRM
Deep experience in demand generation and lead management
Proven ability to drive data-driven decisions and influence stakeholders
Experience with indirect influence across functions, regions, and seniority levels.
Experience supporting enterprise-scale Salesforce implementations.
Familiarity with AI-powered marketing tools or pilots in a B2B context.
Background in complex B2B, industrial, or manufacturing environments, preferred.

Benefits

Comp & perks

Opportunities for career growth
Flexible work arrangements
Continuous learning environment

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B digital marketingdemand generationaccount-based marketinglifecycle marketinglead managementdata-driven decision makinganalytics frameworksperformance optimizationAI-driven marketingcampaign performance

Soft Skills

leadershipstrategic directioninfluencecommunicationcollaborationproblem-solvingstorytellinggovernanceflexibilityteam management