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PPG

CRM Marketing Manager

PPG

CRM Marketing Manager leading the development of CRM strategies across EMEA at PPG. Focusing on activating Salesforce Marketing Cloud and customer journey optimization in a hybrid role.

Posted 6/3/2026full-timeWarsaw • 🇵🇱 PolandMid-LevelSeniorWebsite

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
CRM marketingomnichannel strategiesautomated CRM campaignsSalesforce Marketing Cloudmarketing automationcustomer journey managementdata analysisperformance optimizationKPI trackingbudget management
Soft Skills
analytical skillsstakeholder managementcross-functional collaborationstrategic thinkinghands-on executioncommunication skills
Industry Keywords
B2B marketingB2C marketingdigital customer journeysCRM trendsmarketing technologies

Tech Stack

Tools & technologies
Cloud

About the role

Key responsibilities & impact
  • Lead the development of CRM marketing and omnichannel strategies aligned with broader business and commercial goals
  • Own and execute automated CRM campaigns (B2B & B2C) across multiple channels
  • Lead the activation and optimization of Salesforce Marketing Cloud (Next)
  • Define and track marketing objectives and KPIs
  • Implement and optimize end-to-end digital customer journeys
  • Manage allocated budget effectively together with the Head of Always-On Team
  • Stay up to date with the latest CRM trends, marketing technologies, and industry developments

Requirements

What you’ll need
  • Proven experience as a CRM Marketing Manager / Senior CRM Marketer in a multinational environment
  • Strong hands-on expertise in Salesforce Marketing Cloud (or similar), ideally with focus on activation (Next)
  • Experience with marketing automation, omnichannel campaigns, and customer journey management
  • Background in both B2B and B2C marketing is strongly preferred
  • Highly analytical, with experience in data analysis, dashboards, and performance optimization
  • Demonstrated ability to translate data into actionable insights
  • Strong stakeholder management skills across cross-functional and international teams
  • Ability to operate both strategically and hands-on
  • Excellent English communication skills

Benefits

Comp & perks
  • Health insurance
  • Flexible working hours
  • Professional development opportunities