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PPG

CRM Marketing Manager

PPG

CRM Marketing Manager developing omnichannel marketing strategies across EMEA for PPG, activating Salesforce Marketing Cloud and driving customer engagement.

Posted 5/30/2026full-timeAmsterdam • 🇳🇱 NetherlandsMid-LevelSeniorWebsite

Tech Stack

Tools & technologies
Cloud

About the role

Key responsibilities & impact
  • Lead the development of CRM marketing and omnichannel strategies aligned with broader business and commercial goals
  • Own and execute automated CRM campaigns (B2B & B2C) across multiple channels
  • Collaborate with local marketing teams and external partners to ensure effective campaign delivery
  • Define and track marketing objectives and KPIs
  • Oversee campaign performance measurement and reporting across markets
  • Implement and optimize end-to-end digital customer journeys
  • Drive EMEA demand generation initiatives and customer database growth
  • Manage allocated budget effectively and track ROI and campaign effectiveness
  • Stay up to date with the latest CRM trends, marketing technologies, and industry developments

Requirements

What you’ll need
  • Proven experience as a CRM Marketing Manager / Senior CRM Marketer in a multinational environment
  • Strong hands-on expertise in Salesforce Marketing Cloud (or similar)
  • Experience with marketing automation, omnichannel campaigns, and customer journey management
  • Background in both B2B and B2C marketing is strongly preferred
  • Highly analytical, with experience in data analysis, dashboards, and performance optimization
  • Demonstrated ability to translate data into actionable insights
  • Strong stakeholder management skills across cross-functional and international teams
  • Ability to operate both strategically and hands-on
  • Excellent English communication skills.

Benefits

Comp & perks
  • Health insurance
  • Retirement plans
  • Paid time off
  • Flexible work arrangements
  • Professional development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools
CRM marketingmarketing automationomnichannel campaignscustomer journey managementdata analysisperformance optimizationKPI trackingcampaign performance measurementROI tracking
Soft Skills
analytical skillsstakeholder managementstrategic thinkinghands-on executioncommunication skills