CRM Marketing Manager

PPG

CRM Marketing Manager developing omnichannel marketing strategies across EMEA for PPG, activating Salesforce Marketing Cloud and driving customer engagement.

Posted 5/30/2026full-timeAmsterdam • 🇳🇱 NetherlandsMid-LevelSeniorWebsite

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CRM marketingmarketing automationomnichannel campaignscustomer journey managementdata analysisperformance optimizationKPI trackingcampaign performance measurementROI tracking

Soft Skills

analytical skillsstakeholder managementstrategic thinkinghands-on executioncommunication skills

Tools & Technologies

Salesforce Marketing Cloud

Industry Keywords

B2B marketingB2C marketingdemand generationcustomer database growthdigital customer journeys

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Lead the development of CRM marketing and omnichannel strategies aligned with broader business and commercial goals
Own and execute automated CRM campaigns (B2B & B2C) across multiple channels
Collaborate with local marketing teams and external partners to ensure effective campaign delivery
Define and track marketing objectives and KPIs
Oversee campaign performance measurement and reporting across markets
Implement and optimize end-to-end digital customer journeys
Drive EMEA demand generation initiatives and customer database growth
Manage allocated budget effectively and track ROI and campaign effectiveness
Stay up to date with the latest CRM trends, marketing technologies, and industry developments

Requirements

What you’ll need

Proven experience as a CRM Marketing Manager / Senior CRM Marketer in a multinational environment
Strong hands-on expertise in Salesforce Marketing Cloud (or similar)
Experience with marketing automation, omnichannel campaigns, and customer journey management
Background in both B2B and B2C marketing is strongly preferred
Highly analytical, with experience in data analysis, dashboards, and performance optimization
Demonstrated ability to translate data into actionable insights
Strong stakeholder management skills across cross-functional and international teams
Ability to operate both strategically and hands-on
Excellent English communication skills.

Benefits

Comp & perks

Health insurance
Retirement plans
Paid time off
Flexible work arrangements
Professional development