CRM Marketing Specialist

PPG

CRM Marketing Specialist executing high-impact campaigns across EMEA using Salesforce Marketing Cloud. Collaborating with local marketing teams for effective omnichannel strategies.

Posted 5/30/2026full-timeAmsterdam • 🇳🇱 NetherlandsMid-LevelSeniorWebsite

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Develop and execute local CRM and email marketing campaigns in close collaboration with local marketing teams
Ensure effective rollout of automated campaigns across channels using Salesforce Marketing Cloud
Support omnichannel campaign activation aligned with regional and global strategies
Create and manage the CRM campaign calendar to ensure consistent and timely delivery
Coordinate campaign planning across markets, ensuring alignment and efficiency
Ensure campaigns are delivered on time, within scope, and of high quality
Collaborate with content and cross-functional teams to define relevant content themes, topics, and formats
Translate content strategies into engaging CRM campaigns tailored to target audiences
Drive customer engagement through relevant and personalized communication
Implement learnings from digital customer journeys into effective campaign execution
Create campaigns tailored to different audience segments and lifecycle stages
Continuously optimize messaging and targeting to improve engagement
Execute EMEA demand generation campaigns to support commercial growth
Contribute to customer database expansion using tactics such as gamification and lead magnets
Work closely with the content team to maximize campaign impact
Monitor campaign performance and KPIs across channels and markets
Analyze data to identify trends, insights, and optimization opportunities
Support reporting and provide actionable recommendations for improvement
Work with dashboards and analytics tools to track effectiveness
Manage allocated budget in collaboration with the Head of Always-On
Ensure cost-efficient execution of campaigns and delivery of agreed initiatives
Track ROI and campaign effectiveness
Stay up to date on CRM marketing trends, marketing automation, and emerging technologies
Apply best practices to continuously improve campaign effectiveness and innovation

Requirements

What you’ll need

Proven experience as a CRM / Email Marketing Specialist within a multinational environment
Hands-on experience with Salesforce Marketing Cloud (mandatory)
Strong experience in marketing automation and omnichannel campaign execution
Understanding of customer journeys, segmentation, and lifecycle marketing
Experience in B2B and/or B2C environments (both preferred)
Strong analytical skills with experience in performance tracking and dashboards
Detail-oriented with strong project and stakeholder coordination skills
Able to work effectively in a matrix organization with multiple stakeholders
Proactive, structured, and execution-focused mindset
Excellent English communication skills.

Benefits

Comp & perks

Health insurance
Professional development opportunities
Flexible working hours

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

CRM marketingemail marketingmarketing automationomnichannel campaign executioncustomer journey analysissegmentationlifecycle marketingperformance trackingdata analysiscampaign optimization

Soft Skills

project coordinationstakeholder managementdetail-orientedproactive mindsetstructured approachexecution-focusedcommunication skillscollaborationanalytical skillstime management