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About the role
Key responsibilities & impact- Develop the long-term product strategy of the lines in charge, aligning this strategy with the national and global business goals.
- Thoroughly analyze the market and competition to identify opportunities and threats and use this data to design portfolio strategies.
- Lead the innovation process of the products in charge using external and internal insights
- Collaborate and participate in diverse teams for constructing cross-category strategies in the medium and long term.
- Lead market research and data analysis needs to gain valuable insights into consumer behavior and market trends.
- Perform post-mortem analysis of implemented strategies and provide recommendations to increase results.
- Propose and manage the national promotional strategy
- Oversee and lead a team of marketing professionals, providing direction.
- Collaborate with the sales team to ensure understanding between the different commercial layers and ensure a correct implementation of the strategy for the end customer
- Collaboration with the pricing team ensuring the profitability of the categories in charge and guaranteeing strategy.
- Create closeness with our teams for developing projects.
- Stay up-to-date on trends and developments in the paint market and the construction industry, and global and national trends that may affect the business
Requirements
What you’ll need- Bachelor's Degree in Marketing, Business Adm, Communication or related
- Desirable Master in Marketing or business management
- English at advanced level
- 8+ years of experience managing product portafolio and responsibilities mentioned above
- negotiation
- communication
- numerical and strategical thinking
- leadership
- teams management
Benefits
Comp & perks- salary
- medical insurance
- life insurance
- between others will be discussed in the process
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
market analysisdata analysisproduct strategyportfolio managementpost-mortem analysispromotional strategyconsumer behavior analysiscross-category strategyinnovation process
Soft Skills
negotiationcommunicationnumerical thinkingstrategical thinkingleadershipteam managementcollaboration
Certifications
Bachelor's Degree in MarketingBachelor's Degree in Business AdministrationBachelor's Degree in CommunicationMaster in MarketingMaster in Business Management