PPG

Global Marketing Segment Manager

PPG

full-time

Posted on:

Location Type: Hybrid

Location: Pittsburgh • Pennsylvania • United States

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About the role

  • Design, implement, and manage targeted marketing campaigns that align with business objectives and drive growth in the Infrastructure segment.
  • Monitor and analyze campaign performance, making data-driven adjustments to optimize results and maximize impact.
  • Develop and execute annual marketing plans with a strong emphasis on digital marketing strategies.

Requirements

  • Bachelor’s degree in Marketing, Business, Communications, or a related field; a Master’s degree or MBA is preferred but not required.
  • 6-10 years of experience in marketing, with a focus on segment marketing and digital strategies, preferably within the coatings or infrastructure industries.
  • Proven track record of successful campaign development and management, with a demonstrated ability to drive growth in key segments.
  • Excellent written and verbal communication skills.
  • Strong organizational skills and attention to detail.
  • Self-starter with a proactive approach to problem-solving and project management.
  • Ability to work collaboratively in a global team environment.
  • Ability to travel globally.
Benefits
  • Any insurance coverages and benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketingcampaign developmentcampaign managementdata analysismarketing strategytargeted marketingperformance optimizationannual marketing plansgrowth strategiessegment marketing
Soft Skills
written communicationverbal communicationorganizational skillsattention to detailproblem-solvingproject managementcollaborationproactive approachself-starterglobal teamwork
Certifications
Bachelor’s degree in MarketingBachelor’s degree in BusinessBachelor’s degree in CommunicationsMaster’s degreeMBA