Senior Category Marketing Manager
PPG
full-time
Posted on:
Location Type: Hybrid
Location: Birstall • 🇺🇸 United States
Visit company websiteJob Level
Senior
About the role
- Lead Category Management Strategic Agenda Across EMEA
- Execute Category Vision and keep senior leadership updated on progress
- Implement tools and insights, including planogram solutions
- Manage yearly Category Management budget
- Collaborate with Sales, Commercial Excellence, Product, Brand, and Marketing teams to create compelling category sell-in stories
- Present to key EMEA customers and support Sales in building PPG credibility and strong retailer relationships
- Track, analyse, and report customer EPOS and sales-out data, combined with market trends and share insights via relevant dashboards
Requirements
- Degree in marketing, international business, or a related field, or equivalent proven professional experience
- 7+ years of working experience in FMCG category management and shopper / customer marketing or customer-facing sales or marketing roles
- Knowledge of category management and trade marketing principles, strategies, and best practices
- Experience with industry data sources (e.g. Nielsen, Kantar, Dunnhumby) and category tools (e.g. DC Activ or other planogram tools, PowerBi Dashboards)
- Experience of implementing Retail Media activations and using data to evaluate effectiveness of category / shopper campaigns
Benefits
- Employee benefits programs designed to support health and well-being
- Opportunity to grow and develop your career
- Fulfilling workplace for employees
- Continuous learning environment
- Embraces ideas and diversity of others
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
category managementtrade marketingdata analysisbudget managementplanogram solutionsRetail Media activationscustomer marketingsales analysismarket trend analysisdashboard reporting
Soft skills
leadershipcollaborationcommunicationpresentation skillsrelationship buildingstrategic thinkinginsight generationstakeholder managementcreativityproblem-solving