Director, Product Marketing

Poshmark

Director of Product Marketing at Poshmark defining product positioning and messaging for a vibrant fashion marketplace. Leading initiatives to enhance product adoption, engagement, and growth.

Posted 4/12/2026full-timeRedwood City • California • 🇺🇸 United StatesLead💰 $172,900 - $289,600 per yearWebsite

About the role

Key responsibilities & impact

Define value propositions and messaging frameworks for both buyers and sellers across all key product lines—listings, pricing tools, offers, authentication, payments, and logistics.
Develop clear, compelling product narratives that translate complex marketplace mechanics into simpler, user-centric benefits.
Ensure consistent storytelling across all relevant channels, including in-product, marketing, lifecycle, and external communications.
Lead GTM strategy for major product launches and enhancements, including feature positioning, target segmentation, rollout plans, and launch KPIs.
Build a deep, data-informed understanding of buyer and seller behavior and translate insights into product requirements and strategies.
Activate new users into buyers and sellers while increasing listings, conversion, and repeat purchases and improving long-term engagement.
Establish a clear, unified product narrative and aligned messaging across multiple channels.
Enhance product marketing as a strategic partner in roadmap planning and prioritization by embedding consistent positioning and storytelling.

Requirements

What you’ll need

8–10 years of experience in product marketing, growth marketing, or related roles, with at least 5+ years in a senior or leadership capacity
Proven experience leading go-to-market strategy for complex products, ideally within a two-sided marketplace, e-commerce, or consumer technology platform
Demonstrated success influencing product direction through customer insight and data
Strong ability to translate complex product and marketplace mechanics into clear, user-centric value propositions
Deep understanding of funnel metrics, lifecycle marketing, experimentation, and growth frameworks
Comfort working with data and analytics to define success, measure impact, and inform decisions
Exceptional collaborator with experience influencing without authority across Product, Engineering, Growth, Analytics, and Partnerships
Ability to drive alignment and momentum across diverse stakeholders with competing priorities
Executive-ready communication skills, both written and verbal
Highly hands-on leader who can move seamlessly between strategy and execution
Strong project management and prioritization skills in fast-moving environments
Bias toward action, testing, and iteration
Deep empathy for buyers and sellers and a passion for building community-centric products
Comfort operating in ambiguity and evolving environments
High ownership, curiosity, and growth mindset

Benefits

Comp & perks

Offers Equity
Offers Bonus

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product marketinggrowth marketinggo-to-market strategydata analysisfunnel metricslifecycle marketingexperimentationgrowth frameworksproduct positioningstorytelling

Soft Skills

collaborationinfluencing without authoritycommunication skillsproject managementprioritizationbias toward actionempathycuriositygrowth mindsetadaptability