Director, Product Marketing
Poshmark
full-time
Posted on:
Location Type: Hybrid
Location: Redwood City • California • United States
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Salary
💰 $172,900 - $289,600 per year
Job Level
About the role
- Define value propositions and messaging frameworks for both buyers and sellers across all key product lines—listings, pricing tools, offers, authentication, payments, and logistics.
- Develop clear, compelling product narratives that translate complex marketplace mechanics into simpler, user-centric benefits.
- Ensure consistent storytelling across all relevant channels, including in-product, marketing, lifecycle, and external communications.
- Lead GTM strategy for major product launches and enhancements, including feature positioning, target segmentation, rollout plans, and launch KPIs.
- Build a deep, data-informed understanding of buyer and seller behavior and translate insights into product requirements and strategies.
- Activate new users into buyers and sellers while increasing listings, conversion, and repeat purchases and improving long-term engagement.
- Establish a clear, unified product narrative and aligned messaging across multiple channels.
- Enhance product marketing as a strategic partner in roadmap planning and prioritization by embedding consistent positioning and storytelling.
Requirements
- 8–10 years of experience in product marketing, growth marketing, or related roles, with at least 5+ years in a senior or leadership capacity
- Proven experience leading go-to-market strategy for complex products, ideally within a two-sided marketplace, e-commerce, or consumer technology platform
- Demonstrated success influencing product direction through customer insight and data
- Strong ability to translate complex product and marketplace mechanics into clear, user-centric value propositions
- Deep understanding of funnel metrics, lifecycle marketing, experimentation, and growth frameworks
- Comfort working with data and analytics to define success, measure impact, and inform decisions
- Exceptional collaborator with experience influencing without authority across Product, Engineering, Growth, Analytics, and Partnerships
- Ability to drive alignment and momentum across diverse stakeholders with competing priorities
- Executive-ready communication skills, both written and verbal
- Highly hands-on leader who can move seamlessly between strategy and execution
- Strong project management and prioritization skills in fast-moving environments
- Bias toward action, testing, and iteration
- Deep empathy for buyers and sellers and a passion for building community-centric products
- Comfort operating in ambiguity and evolving environments
- High ownership, curiosity, and growth mindset
Benefits
- Offers Equity
- Offers Bonus
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
product marketinggrowth marketinggo-to-market strategydata analysisfunnel metricslifecycle marketingexperimentationgrowth frameworksproduct positioningstorytelling
Soft Skills
collaborationinfluencing without authoritycommunication skillsproject managementprioritizationbias toward actionempathycuriositygrowth mindsetadaptability