port-neo - THE CX-AGENCY

Senior Consultant, Marketing Automation & Lead Management

port-neo - THE CX-AGENCY

full-time

Posted on:

Location Type: Remote

Location: Germany

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Job Level

Senior

Tech Stack

SQL

About the role

  • You are responsible for building, further developing, and operationally managing lead management in client projects across the entire customer journey.
  • You develop lead strategies, scoring models, and nurturing workflows that measurably contribute to pipeline and revenue.
  • Together with Sales, you define MQL/SQL criteria, establish SLAs for lead handover, and facilitate regular alignment sessions between Marketing and Sales.
  • You identify weaknesses in the funnel, independently initiate optimization measures, and measure their impact on conversion rates and pipeline growth.
  • You manage and optimize marketing automation and CRM processes and bring tooling best practices.
  • You develop data-driven segmentation and personalization approaches to continuously improve engagement across the customer journey.
  • You evaluate and implement AI-supported approaches, e.g., for predictive scoring, automated segmentation, or personalized nurturing content.
  • You create meaningful reports and insights for a variety of stakeholders.

Requirements

  • Degree in Marketing, Business, Data Analytics, or a related field.
  • Several years of experience in lead management, marketing automation, CRM, or performance marketing.
  • Solid hands-on experience with at least one common marketing automation/CRM system (e.g., HubSpot, Salesforce, Marketo, or similar).
  • Strong analytical skills and the ability to derive concrete actions from data.
  • Experience working at the marketing-sales interface.
  • Structured, self-directed working style and a passion for not only managing processes but improving them.
  • Curiosity about AI developments and a drive to continually question and improve workflows through automation and intelligent tools.
Benefits
  • Tailored training opportunities through internal knowledge transfer and a training budget for each area of responsibility.
  • A fair remote-work policy and flexible working hours.
  • A supportive work environment with weekly one-on-one exchanges with your manager.
  • Benefits such as JobRad (company bike), public-transport ticket, non-cash benefits or Urban Sports Club can be part of your individual benefits package.
  • Look forward to team events, Christmas parties and company merch 🎉
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
lead managementmarketing automationCRMdata analyticspredictive scoringautomated segmentationpersonalized nurturingdata-driven segmentationconversion rate optimizationpipeline growth
Soft Skills
analytical skillsself-directed working styleprocess improvementcuriosity about AIcollaborationcommunicationproblem-solvinginitiativeorganizational skillsadaptability