Marketing Analytics Expert

Polestar

Marketing Analytics Expert at Polestar focusing on data-informed decision making for global marketing performance. Leading analytical initiatives and collaborating across teams for ongoing marketing optimization.

Posted 5/30/2026full-timeGothenburg • 🇸🇪 SwedenMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Own how we measure and understand marketing performance
Set, maintain, and develop the marketing target framework
Own marketing performance reporting and testing
Drive data-driven processes within Media & Digital Marketing
Translate complex data into strategic insights and actionable recommendations
Lead projects such as Media Mix Modelling (MMM)
Develop reports, dashboards, and insights for continuous improvement
Collaborate across internal teams and external partners

Requirements

What you’ll need

5+ years of experience in marketing analytics
Degree in digital marketing, marketing communications, statistics, or equivalent
Experience with media mix modelling, attribution, incremental uplift testing, creative testing, and brand tracking
Hands-on experience with web analytics such as GA4 and BI platforms
Knowledge of media buying platforms such as Google Ads, DV360, Facebook, or LinkedIn
Comfortable working across functions, regions, and seniority levels
Familiarity with strategic planning concepts such as Share of Voice, Attention, ESOV and audience-based budget frameworks

Benefits

Comp & perks

Flexible work arrangements
Professional development opportunities

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

marketing analyticsmedia mix modellingattributionincremental uplift testingcreative testingbrand trackingweb analyticsGA4BI platforms

Soft Skills

data-driven processesstrategic insightsactionable recommendationscollaborationcross-functional teamwork

Certifications

degree in digital marketingdegree in marketing communicationsdegree in statistics