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Pogo

Demand Generation Marketer

Pogo

Demand Gen Marketer at Pogo focusing on B2B paid acquisition across multiple channels. Responsibility for managing budget and optimizing performance in a data-driven role.

Posted 7/30/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2B paid acquisition strategies, managing budgets across multiple channels, and utilizing data-driven insights to optimize campaign performance. Proficient in collaborating with cross-functional teams to enhance marketing effectiveness and drive measurable results.

Highest-signal resume keywords
B2B Paid AcquisitionBudget ManagementData-Driven Decision MakingCampaign OptimizationExperience with LinkedIn and Meta

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
B2B Paid AcquisitionBudget ManagementData AnalysisCACROASAttributionCampaign TestingCampaign ScalingPerformance MetricsSaaS Experience
Soft Skills
CollaborationOwnershipCommunication
Tools & Technologies
AI Tools in MarketingDigital Advertising PlatformsOut-of-Home AdvertisingDirect Mail
Industry Keywords
SaaSB2B MarketingPerformance MetricsFast-Growing OrganizationsTarget Audience Marketing

About the role

Key responsibilities & impact
  • Own B2B paid acquisition across various channels, including digital and offline.
  • Shape paid strategy and manage real budget across multiple advertising mediums.
  • Collaborate with marketing, sales, and design teams for campaign optimization.
  • Conduct testing, iteration, and scaling of successful campaigns.
  • Analyze and report on performance metrics to drive data-informed decisions.

Requirements

What you’ll need
  • 3–6 years of B2B paid acquisition experience at a SaaS company with real budget management.
  • Experience running multiple paid channels, including LinkedIn and Meta.
  • Strong data-driven decision making with experience in CAC, ROAS, pipeline contribution, and attribution.
  • Experience in fast-growing organizations with ownership of projects.
  • Bonus: familiarity with AI tools in marketing, out-of-home and direct mail experience, and marketing to specific audiences.

Benefits

Comp & perks
  • Unlimited PTO
  • Minimum 20 days vacation policy
  • Flexible work schedule