VP, Marketing and Franchise

pocket.watch

VP of Marketing and Franchise at Pocket.watch, driving audience and sales growth through innovative marketing strategies. Overseeing brand strategy and long-term development for creator-led IP.

Posted 5/15/2026full-timeRemote • California • 🇺🇸 United StatesLead💰 $125,000 - $250,000 per yearWebsite

About the role

Key responsibilities & impact

Define and evolve the overarching brand strategy for pocket.watch
Lead franchise strategy and long-term brand development
Develop and execute marketing strategies for creator partners
Oversee the execution of multi-channel campaigns
Drive the company’s industry presence through press announcements and thought leadership initiatives

Requirements

What you’ll need

8 - 10 years of experience in senior marketing roles
Bachelor's degree in marketing, advertising, or communications or related field
Experience creating and managing marketing campaigns

Benefits

Comp & perks

Health insurance
Flexible work arrangements
Remote work options

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

marketing strategybrand strategymulti-channel campaignscampaign management

Soft Skills

leadershipcommunicationstrategic thinking

Certifications

Bachelor's degree in marketingBachelor's degree in advertisingBachelor's degree in communications