Senior Performance B2B Marketing Manager

plstr.

Senior Performance B2B Marketing Manager planning and scaling holistic marketing campaigns for B2B clients in a thriving digital agency. Focused on performance metrics and innovative strategies.

Posted 7/6/2026full-timeMannheim • 🇩🇪 GermanySenior💰 €60,000 - €70,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in planning and executing performance marketing campaigns for B2B clients, utilizing tools like Google Ads and LinkedIn Ads, while effectively communicating results to C-level stakeholders.

Highest-signal resume keywords

Performance MarketingGoogle AdsLinkedIn AdsGTMGA4

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Performance MarketingCampaign OptimizationAudience TargetingTracking SetupConversion API

Soft Skills

CommunicationCollaboration

Tools & Technologies

GTMGA4HubSpotSalesforcePipedrive

Industry Keywords

B2B MarketingAd Account ManagementExecutive Reporting

About the role

Key responsibilities & impact

You independently plan, implement, and scale end-to-end performance marketing campaigns for our B2B clients
You manage and optimize our clients' ad accounts
You build and maintain tracking setups using GTM, GA4, and server-side tracking
You identify and target the right B2B audiences
You develop creatives in collaboration with our design team
You create executive-friendly reports that company leaders understand
You monitor and report on the results and impact of your campaigns

Requirements

What you’ll need

At least 4 years in performance marketing, with a minimum of 2 years in a B2B environment
Strong expertise in Google Ads and LinkedIn Ads is mandatory
Tracking is not a mystery to you – GTM, GA4, Conversion API
You can explain campaign performance to C-level stakeholders
Familiarity with common marketing stacks (HubSpot, Salesforce, Pipedrive)

Benefits

Comp & perks

Salary from €65,000 – open to increase depending on experience and impact
Hybrid: Mannheim + remote – you decide where you are most productive
Direct access to executive management – short lines of communication, fast decisions
Training and tools budget – we invest when it improves output
Modern office in Mannheim with a results-driven team
Top equipment (MacBook and all the tools you need)
28 days of vacation + flexible working hours
Real growth opportunities – if you want responsibility, you’ll get it