Head of Creative Production
PlayMe Studio
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇦 Ukraine
Visit company websiteJob Level
Lead
About the role
- Build, lead, and mentor a high-performing team of creative producers, designers and motion artists.
- Define and implement the overall creative strategy for user acquisition campaigns across all titles.
- Set team goals, prioritize projects, and ensure alignment with marketing and business objectives.
- Oversee the entire creative pipeline from concept development, brief creation, production, A/B testing, and post-mortem analysis.
- Ensure creative output meets quality standards and ROI goals while maintaining brand consistency.
- Manage multiple creative formats including video ads, static banners, playables, and UGC-style ads.
- Collaborate closely with UA, product marketing, game teams, and data analysts to align on creative needs and performance metrics.
- Facilitate smooth communication and feedback loops between departments and external partners or vendors.
- Monitor, analyze, and report on creative performance using key marketing metrics.
- Leverage data-driven insights to optimize creatives and identify winning concepts and formats.
- Drive creative testing frameworks and iterate rapidly based on performance data.
Requirements
- 4+ years of experience in creative production, with at least 1 year in a leadership role.
- Proven track record on the web and mobile app's industry, ideally within a UA-focused environment.
- Deep expertise in producing and optimizing marketing creatives for web and mobile apps - across video, static, UGC, and playable formats.
- Strong creative skills together with an analytical mindset; ability to interpret performance data to inform creative strategy.
- Experience building and scaling creative teams in a fast-paced, results-oriented environment.
- Project management skills with the ability to manage multiple priorities and deadlines.
- Communication and leadership skills.
- Upper-Intermediate level of English.
Benefits
- 20 days of paid vacation
- Health insurance
- Professional development: access to courses, workshops, and a corporate library.
- A collaborative culture: team buildings and fun events inside and outside the office.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
creative productionA/B testingdata analysismarketing creativesvideo adsstatic bannersplayablesUGC-style adsperformance metricscreative testing frameworks
Soft skills
leadershipcommunicationproject managementanalytical mindsetteam buildingprioritizationcollaborationfeedback facilitationgoal settingcreative strategy