Playdawn Consulting

UA Manager

Playdawn Consulting

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇮🇳 India

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Job Level

JuniorMid-Level

Tech Stack

AndroidiOSUnity

About the role

  • Plan, execute, and continuously optimize paid UA campaigns across Meta, Google UAC, TikTok, Unity Ads, Applovin and other high-performance ad networks
  • Develop and manage budgets with the goal of maximizing ROAS, not just installs or CTR
  • Analyze deep-funnel metrics (e.g. payer conversion, ARPU, LTV) and adjust strategy based on true value generation
  • Run sophisticated creative testing and iterate on high-performing ad types (video, static, playable)
  • Build robust attribution models and cohort analyses using AppsFlyer, Adjust, or similar tools
  • Collaborate with product teams on monetization strategies, funnel optimization, and LTV-boosting features
  • Report weekly on spend, performance, forecast accuracy, and opportunities to improve efficiency

Requirements

  • 2+ years of UA experience in casual mobile games or performance marketing with a strong ROAS mandate
  • Deep expertise with Meta Ads, Google App Campaigns, and rewarded video networks
  • Track record of scaling UA with positive unit economics
  • Strong analytical mindset with fluency in Excel, cohort models, CAC/LTV analysis, and predictive ROAS models
  • Familiarity with attribution platforms (AppsFlyer, Adjust) and key metrics (ARPU, ARPDAU, retention)
  • Experience running campaigns on both Android and iOS; comfort with SKAN and IDFA constraints
  • Strong sense of creative testing strategy and knowledge of what works in casual game ads
Benefits
  • Competitive salary + equity
  • High ownership role focused on scaling games profitably
  • Remote-first culture with flexible hours
  • Work with a sharp, driven team that values experimentation and results
  • Access to real-time data, automation tools, and budget autonomy to execute fast

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
paid user acquisitionbudget managementdeep-funnel metrics analysiscreative testingattribution modelingcohort analysisCAC/LTV analysispredictive ROAS modelscampaign scalingmobile marketing
Soft skills
analytical mindsetcollaborationreportingoptimizationstrategic thinking