Product Manager, Growth

Plaid

Product Manager optimizing self-serve funnel for Plaid's growth. Collaborating with cross-functional teams to enhance customer activation and revenue efficiency.

Posted 7/28/2026full-timeNew York City • New York • 🇺🇸 United StatesMid-LevelSenior💰 $190,800 - $262,800 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in product management with a focus on product-led growth, funnel optimization, and cross-functional collaboration. Proven ability to drive customer acquisition and improve revenue efficiency in a B2B or API-first environment.

Highest-signal resume keywords

Product Management ExperienceFunnel Optimization SkillsProduct-Led Growth (PLG)Experience in FintechCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Funnel AnalyticsSegmentationExperimentationAcquisition MotionsData-Driven Decision Making

Soft Skills

Excellent CommunicationArticulating Tradeoffs

Tools & Technologies

BI/DSWebsite ExperimentationFunnel Attribution

Industry Keywords

B2BAPI-FirstFintechGTMSMB

About the role

Key responsibilities & impact

Own and optimize the self-serve funnel end to end, from the onboarding flow through go-live and scaling
Drive scalable SMB and long-tail acquisition: grow new activated customers, reduce onboarding friction, and improve revenue efficiency
Build the upsell/cross-sell motion, surfacing intelligent recommendations self-serve or as qualified opportunities for GTM
Partner with GTM to understand the sales and account management flows, find where handoffs break down, and streamline for greater throughput
Use funnel analytics, segmentation, and experimentation to find, size, and prioritize the highest-leverage bets
Partner cross-functionally with Web, Engineering, Design, BI/DS, Marketing, and Sales to ship and measure impact

Requirements

What you’ll need

5+ years of product management experience
Experience with product-led growth (PLG) at a B2B or API-first company, including top-of-funnel and activation funnels with quantifiable improvements
Strong analytical and funnel-optimization skills; comfortable making decisions from experiment and funnel data, and partnering closely with BI/DS
Track record partnering effectively with GTM teams (Sales, Partnerships, Marketing)
Experience building acquisition motions for SMB and/or supporting key accounts at scale
Excellent communication; can articulate tradeoffs clearly to GTM, Engineering, and cross-functional leadership.
Experience in fintech
Background in API-first or platform businesses
Familiarity with website experimentation and funnel attribution

Benefits

Comp & perks

Medical
Dental
Vision
401(k)