Product Lead – Growth
Plaid
full-time
Posted on:
Location Type: Hybrid
Location: San Francisco • California • 🇺🇸 United States
Visit company websiteSalary
💰 $226,800 - $400,000 per year
Job Level
Senior
About the role
- Lead PMs across Growth, Web, and Customer Foundations.
- Define the end-to-end growth strategy across website, PLG, SMB, enterprise, and partnerships.
- Own core funnel performance: traffic → MQL → onboarding → activation.
- Drive scalable SMB and long-tail customer acquisition motions.
- Partner with Sales and Partnerships to support large enterprise deals, identify product gaps, and shape deal mechanics.
- Oversee onboarding risk engine and customer compliance workflows.
- Build and operationalize Plaid’s Customer Lifecycle Model (CLM) to ensure clean customer state and entitlement logic.
- Use data to identify funnel opportunities, segment users, validate hypotheses, and drive experimentation.
- Make resource allocation and prioritization decisions across a high-breadth portfolio.
- Communicate strategy, tradeoffs, and insights to Executive, GTM, and Engineering leadership
Requirements
- 8-10+ years of product management experience, including 2+ years managing PMs.
- Demonstrated success leading PLG or B2B growth at scale.
- Strong analytical and funnel optimization skills; comfort with data modeling and experimentation.
- Deep experience partnering with GTM teams (Sales, Partnerships, Marketing).
- Experience supporting enterprise deals or partnership motions.
- Demonstrated ability to operate across multiple domains: growth, risk, compliance, onboarding, internal systems.
- Excellent communication and cross-functional leadership skills.
- Nice-to-haves: Experience in fintech, onboarding, risk, or compliance workflows
- Background in API-first or platform businesses
Benefits
- Health insurance
- Dental insurance
- Vision insurance
- 401(k)
- Paid time off
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product managementfunnel optimizationdata modelingexperimentationcustomer lifecycle modelgrowth strategycustomer acquisitiononboardingrisk managementcompliance workflows
Soft skills
analytical skillscommunicationcross-functional leadershipresource allocationprioritizationstrategic thinkingcollaborationinsight generationproblem-solvingdecision-making