Head of Marketing, Health Systems

Pivotal Health

As Head of Marketing at Pivotal, you'll lead marketing strategy for health systems to drive engagement and growth. Be the expert shaping the company’s primary growth initiatives.

Posted 6/3/2026full-timeRemote • New York • 🇺🇸 United StatesLead💰 $180,000 - $200,000 per yearWebsite

About the role

Key responsibilities & impact

Own and lead the go-to-market strategy for the Health Systems segment, driving awareness, engagement, and pipeline growth
Develop audience-specific positioning, messaging, and content strategies that resonate with health system decision-makers
Partner closely with Sales, RevOps, and SDR leadership to align marketing efforts with revenue goals and optimize outbound and inbound strategies
Build and execute demand generation programs that accelerate adoption within health systems and provider organizations
Identify and manage participation in key industry events, conferences, and associations to increase brand visibility and market presence
Analyze market trends, customer feedback, and competitive insights to refine marketing strategy and identify new opportunities
Establish the foundational marketing infrastructure, programs, and processes needed to scale the Health Systems business
Collaborate cross-functionally with Sales, Client Success, Operations, and Executive Leadership to ensure alignment on business objectives and customer needs
Measure and report on marketing performance, pipeline contribution, and segment growth, using data to inform strategy and investment decisions
Serve as the internal expert on the Health Systems market, helping shape company strategy and long-term growth initiatives

Requirements

What you’ll need

10+ years of progressive marketing experience, with a strong track record of driving B2B growth and demand generation
Minimum 3+ years of experience marketing to health systems and hospital decision makers
Experience developing marketing strategies and campaigns targeted at health system financial executives, including CFOs, CROs, and revenue cycle leaders
Strong understanding of healthcare, healthcare technology, or revenue cycle management environments
Hands-on experience with modern marketing technology stacks, including Salesforce, HubSpot, Marketo, Pardot, or similar platforms
Proficiency with marketing analytics and reporting tools, including Google Analytics
Experience building and optimizing lead generation programs across inbound and outbound channels
Strong analytical mindset with the ability to leverage data, customer insights, and market trends to inform strategy and decision-making
Exceptional cross-functional collaboration skills with experience partnering closely with Sales, SDRs, Product, and Executive Leadership teams

Benefits

Comp & perks

Competitive compensation, including equity
Full health, dental, and vision coverage
Retirement savings plan through 401(k)
Flexible time off
Opportunities for company-wide connection and events

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B marketingdemand generationmarketing strategylead generationmarketing analyticsdata analysiscustomer insightsmarket trendscampaign developmentpositioning

Soft Skills

cross-functional collaborationanalytical mindsetcommunicationleadershipstrategic thinkingproblem-solvingrelationship buildingadaptabilitycreativityinfluence