Lead Product Marketing Manager, Measurement
full-time
Posted on:
Location Type: Hybrid
Location: San Francisco • California • 🇺🇸 United States
Visit company websiteSalary
💰 $141,502 - $291,328 per year
Job Level
Senior
About the role
- Develop and execute go-to-market strategies for new and existing measurement products.
- Create compelling product positioning, messaging, and value propositions that resonate with advertisers.
- Conduct market research and competitive analysis to identify trends and opportunities for advertisers.
- Collaborate with sales teams to develop sales enablement materials and training.
- Assess the capabilities and value proposition of our measurement solutions through strategic, qualitative, and quantitative analysis.
- Work with product teams to translate product roadmaps into effective marketing plans.
- Drive product launches and feature adoption through impactful campaigns and communications.
- Represent the voice of the customer, providing insights to product and engineering teams.
Requirements
- 7+ years of experience in product marketing, with a focus on advertising or measurement.
- Expertise in developing and executing go-to-market strategies for B2B or advertising products.
- Strong understanding of the measurement ecosystem and its key players.
- Proven ability to create compelling product messaging and positioning.
- Experience working cross-functionally with product, sales, and marketing teams.
- Excellent communication, presentation, and writing skills.
- Bachelor’s degree in marketing, business, or equivalent experience.
- Data-driven approach to decision-making and performance measurement.
Benefits
- Health insurance
- Flexible work arrangements
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
go-to-market strategiesproduct positioningmarket researchcompetitive analysissales enablementstrategic analysisqualitative analysisquantitative analysismarketing planscampaign management
Soft skills
communication skillspresentation skillswriting skillscollaborationcustomer insightsdata-driven decision making
Certifications
Bachelor’s degree in marketingBachelor’s degree in business