Industry Marketing Lead – Franchises

Pilot.com

Industry Marketing Lead driving franchise growth for Pilot through demand generation and strategic marketing initiatives. Collaborating with teams to create industry-specific programs and content.

Posted 6/18/2026full-timeRemote • California • 🇺🇸 United StatesSenior💰 $127,000 - $215,000 per yearWebsite

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

B2B marketingvertical marketingproduct marketingdemand generationcampaign designcontent creationmessaging developmentvalue proposition development

Soft Skills

communicationstrategic thinkingcollaborationleadership

Industry Keywords

franchise economicsfranchise operationsmulti-unit business modelsfranchise associationsindustry eventsSMBsprofessional services

About the role

Key responsibilities & impact

Drive awareness, demand generation, and revenue growth within the franchise ecosystem
Develop and execute Pilot's franchise industry marketing strategy
Build industry-specific messaging and value propositions
Design and execute integrated campaigns that generate pipeline
Create content and establish Pilot as a trusted voice in franchise finance

Requirements

What you’ll need

7-10+ years of experience in B2B marketing, vertical marketing, product marketing, or demand generation to franchises
Expertise of franchise economics, franchise operations, and multi-unit business models
Experience working with franchise associations and industry events
Experience marketing to franchise businesses, multi-location operators, SMBs, or professional services organizations

Benefits

Comp & perks

Competitive benefits package including additional wellness benefits
Flexible vacation/time-off policy
All federal holidays are observed
Parental leave for birthing or non-birthing parents – 100% pay for 12 weeks
401(k) plan