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Industry Marketing Lead, Accounting Firms
Pilot.comIndustry Marketing Lead focusing on go-to-market strategy for accounting firms. Driving marketing initiatives with a focus on AI-powered workflows and automation at Pilot.com.
Posted 6/17/2026full-timeRemote • California • 🇺🇸 United StatesSenior💰 $127,000 - $250,000 per yearWebsite
Tech Stack
Tools & technologiesGo
About the role
Key responsibilities & impact- Own the Accounting Firm Industry Strategy
- Drive Industry Go-to-Market Programs
- Build Category Leadership
- Create Industry Content
- Measure Business Impact
Requirements
What you’ll need- 7-12+ years of experience in B2B marketing, industry marketing, product marketing, partner marketing, or demand generation to accounting firms
- Experience running an accounting firm or expanding firm operations
- Exceptional communication, project management, and stakeholder management skills
- Strong content development and storytelling capabilities
- Proven track record of building and executing go-to-market strategies that drive measurable revenue impact
Benefits
Comp & perks- Flexible vacation/time-off policy
- All federal holidays are observed
- Competitive benefits package including additional wellness benefits
- Parental leave for birthing or non-birthing parents – 100% pay for 12 weeks
- 401(k) plan
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
B2B marketingindustry marketingproduct marketingpartner marketingdemand generationgo-to-market strategiescontent developmentstorytelling
Soft Skills
communicationproject managementstakeholder management