Senior Lifecycle Marketing Manager

Pilot.com

Senior Lifecycle Marketing Manager at Pilot.com driving expansion revenue through lifecycle programs and data-driven strategies. Collaborating with cross-functional teams to optimize customer experiences and conversion efficiency.

Posted 6/4/2026full-timeRemote • California • 🇺🇸 United StatesSenior💰 $127,000 - $215,000 per yearWebsite

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

You own the programs that turn leads into SQLs through lifecycle—industry nurtures, referral programs, intent-based routing, and partnership channel conversion.
Working with product usage signals and propensity model outputs, you'll identify expansion-ready accounts and activate lifecycle and account management plays for high-propensity tiers.
From trial activation and onboarding through early retention—activation rate and early churn are your metrics. You also own Lead → SQL conversion through lifecycle personalization and segmentation.
Structured tests with documented hypotheses and results. Not just subject lines—program logic, timing, audience strategy, and channel mix.
Identify and use AI-powered tools to automatically detect friction points and hidden customer segments. Employ generative AI and dynamic content blocks to tailor messaging and educational assets per customer profile.
In partnership with product, operations, and marketing teams to help prospects and customers fully realize the value of Pilot’s solutions.

Requirements

What you’ll need

7+ years of experience in lifecycle marketing, customer marketing, or customer engagement roles, ideally within a B2B SaaS or high-growth environment
Significant experience in Marketo. You build programs from scratch, not from templates
A track record of owning pipeline or revenue metrics
Proven track record of designing and executing successful lifecycle programs across multiple customer segments
A structured approach to experimentation with clear hypotheses, meaningful tests, learnings that roll forward
Skilled at analyzing customer data with the ability to translate cohort and funnel data into program decisions
Hands-on experience collaborating with cross-functional stakeholders (product, engineering, customer success, sales)
Working knowledge of Salesforce data models
Solid deliverability and compliance fundamentals (SPF/DKIM, list hygiene, CAN-SPAM, CCPA)
Comfortable navigating a fast-paced, startup environment.

Benefits

Comp & perks

Flexible vacation/time-off policy
All federal holidays are observed
Competitive benefits package including additional wellness benefits
Parental leave for birthing or non-birthing parents – 100% pay for 12 weeks
401(k) plan

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

lifecycle marketingcustomer marketingcustomer engagementMarketopipeline metricsrevenue metricsdata analysisexperimentationcustomer segmentationSalesforce

Soft Skills

collaborationstructured approachanalytical skillsproblem-solvingcommunicationadaptabilitystrategic thinkingcreativityattention to detailcustomer focus