Senior Marketing Operations Manager

Pilot.com

Sr. Marketing Operations Manager employing search marketing tactics to increase visibility and optimize lead generation at Pilot.

Posted 5/12/2026full-timeRemote • California • 🇺🇸 United StatesSenior💰 $143,000 - $194,000 per yearWebsite

About the role

Key responsibilities & impact

Employ search marketing tactics, analyze web metrics, and develop recommendations to increase visibility to target markets
Build and maintain lead nurture efforts that deliver high quality marketing qualified leads that are ready to buy
Research conditions in our markets in order to gather information and insights that drive marketing strategy
Provide operational support to the marketing team, including our new verticals team
Build and optimize demand generation, nurture, and marketing systems initiatives to help accelerate Pilot’s revenue trajectory
Effectively utilize Pilot’s marketing technology and provide strategic guidance to sales and marketing on programs, performance and anything revenue related
Help Pilot build a repeatable, scalable revenue generation machine
Analyze and monitor lead volume and quality
Maintain a healthy, functioning Marketo instance including lead scoring, lifecycle automation, audience segments, nurture programs and integrations with other systems
Build chatbots, marketing campaigns, forms and other lead capture mechanisms

Requirements

What you’ll need

Master’s degree in Business Administration, Marketing, or a closely related field
One (1) year of experience in the job offered or in a related occupation
One (1) year of experience with each of the following: (1) Marketo; (2) Migration management; (3) Salesforce; (4) Managing and updating marketing tech stack; (5) Demandbase; (6) Leandata; and (7) Bizible/Marketo Measure

Benefits

Comp & perks

Flexible vacation/time-off policy
All federal holidays are observed
Competitive benefits package including wellness benefits such as Spring Health, Headscape, One Medical, Aaptiv and Rightway
Parental leave for birthing or non-birthing parents – 100% pay for 12 weeks
401(k) plan

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

search marketinglead nurturingdemand generationmarketing automationlead scoringlifecycle automationaudience segmentationchatbot developmentmarketing campaign managementdata analysis

Soft Skills

strategic guidanceoperational supportmarket researchcommunicationcollaborationproblem-solvinganalytical thinkingproject managementadaptabilitycreativity

Certifications

Master’s degree in Business AdministrationMaster’s degree in Marketing