
Social Media & Content Marketing Manager
Pickle Robot Company
full-time
Posted on:
Location Type: Hybrid
Location: Charlestown • Massachusetts • 🇺🇸 United States
Visit company websiteSalary
💰 $115,000 - $120,000 per year
Job Level
Mid-LevelSenior
Tech Stack
Pulsar
About the role
- Build upon & execute Pickle Robots' content strategy across multiple formats, like videos, web copy, email nurtures, newsletters, customer spotlights, and more.
- Lead social strategy and execution across channels (TikTok, Instagram, LinkedIn, YouTube Shorts, X, Reddit), ensuring everything aligns with brand goals, voice, and audience needs.
- Optimize content for AI SEO and performance, identifying gaps and opportunities to improve discoverability and traffic.
- Build and manage a content calendar that balances product storytelling, community engagement, trend-driven content, and thought leadership.
- Create or source short-form video that performs, whether in-house or by working with creators or customers.
- Track trends, formats, memes, and industry moments. You know what’s happening before everyone else does.
- Collaborate internally with product, engineering, sales, and operations teams to translate product features into customer-first narratives that feel organic and engaging.
- Use analytics (Meta, TikTok, GA, Hubspot etc.) to report, optimize, and refine content performance weekly.
- Spot and build relationships with creators, engineers, customers, or industry voices/influencers that can help amplify our message authentically.
- Push the brand forward while maintaining a clear, consistent identity—delivering innovation with personality.
Requirements
- 3+ years managing social media for a mid-to-large-sized B2B brand (bonus if in supply chain, tech, or robotics).
- Proven ability to tell compelling stories that make complex ideas simple, visual, and shareable
- Background in copywriting, with an eye for brand tone, message clarity, and platform-appropriate voice.
- Fluency in TikTok, Instagram, and YouTube Shorts. You don’t just scroll, you dissect
- A strong POV on what makes content work, and the skills to direct, edit, or inspire it
- Comfort with social tools (e.g., Opal, Pulsar, or native platforms) and basic familiarity with analytics dashboards.
- Familiarity with SEO and AI-powered answer engines (ChatGPT, Gemini, Perplexity, etc.)
- Strong understanding of audience dynamics. You understand what resonates with different audiences (engineers, execs), and know how to speak to them without losing personality.
- Skilled at managing multiple priorities in a fast-moving, experiment-friendly environment
- You have a personal TikTok or Instagram presence (or creative portfolio) that shows what you can do.
- Willing and able to work from our Charlestown, MA offices at least 3 times per week.
Benefits
- health, dental, & vision insurance
- unlimited vacation
- all federal and state holidays
- 401K contributions of 5% your salary
- travel supplies
- other items to make your working life more fun, comfortable, and productive
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
content strategycopywritingSEOanalyticsvideo creationsocial media managementstorytellingcontent optimizationaudience engagementtrend analysis
Soft skills
communicationcreativitycollaborationadaptabilitytime managementrelationship buildingproblem-solvingleadershipstrategic thinkingattention to detail