Director, Business Systems – GTM Technology

PEX

Director of Business Systems leading strategy and execution of tools for go-to-market motion at PEX. Collaborating with teams to enhance the revenue engine via effective business systems management.

Posted 5/23/2026full-timeRemote • New York • 🇺🇸 United StatesLead💰 $130,000 - $160,000 per yearWebsite

Tech Stack

Tools & technologies

.NET

About the role

Key responsibilities & impact

Serve as the business-side architect for Salesforce, owning data model, process design, and change governance, and own the SFDX-based CI/CD release process
Manage and direct a Salesforce developer and a GTM analyst — translating business requirements into executable work, holding delivery accountability, and developing the team toward greater autonomy
Provide governance for connected GTM tools including Gong, Orum, and the inContact / Salesforce integration layer
Manage the OneTrust, Google Tag Manager, and Google Analytics relationship, ensuring compliant and accurate marketing data flows
Partner with the data team (Snowflake, dbt, Power BI) to centralize marketing analytics and surface campaign performance, attribution, and funnel reporting that marketing and sales can act on
Own the internally developed .NET CRM service — the integration layer between the PEX platform and Salesforce REST APIs. Coordinating with PEX engineering for ongoing maintenance and evolution
Establish KPIs, dashboards, and a measurement culture across the function, pushing toward signal over noise
Act as the day-to-day decision-making layer between the CIO and the team on business systems issues, reducing escalation and enabling faster execution
Evaluate and recommend tooling changes with a bias toward simplicity, AI-enabled, and total cost of ownership.

Requirements

What you’ll need

7+ years in business systems, GTM technology, marketing operations, or a closely related function, with direct hands-on ownership of Salesforce and HubSpot
Strong experience managing and developing IC reports in technical or operational disciplines
Technical enough to evaluate architecture, write a requirements document, own an integration decision, and hold a developer accountable
Experience with CI/CD pipelines, change management, and release governance
Familiarity with IVR integrations (inContact, Five9, Genesys, or similar)
Familiarity with modern data stacks (Snowflake, dbt, Power BI or similar BI tooling)
Working knowledge of consent management platforms (OneTrust or similar) and Google Tag Manager / Google Analytics / Posthog
Strong problem-solving skills and ability to strengthen governance over tools and platforms connected to CRM systems
Strong communication skills across technical and non-technical stakeholders — marketing, sales, and engineering equally
Experience with agile methodologies
Strong understanding of GTM data flows, attribution models, and integration patterns between CRM, marketing automation, and BI
Ability to operate individually and as part of a team

Benefits

Comp & perks

Full-spectrum medical, dental, and vision coverage.
Classpass & Onepass
Unlimited PTO so you never have to choose between work and life.
Hybrid work flexibility out of our New York City office.
Competitive 401(k) matching program.
A generous referral program to help us grow together.

ATS Keywords

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Hard Skills & Tools

SalesforceSFDXCI/CDdata modelprocess designintegrationIVR integrationsagile methodologiesmarketing analyticsattribution models

Soft Skills

problem-solvingcommunicationteam developmentgovernancedecision-makingaccountabilitycollaborationautonomyleadershiporganizational skills