Peppr

Senior Growth Marketing Manager

Peppr

full-time

Posted on:

Location Type: Hybrid

Location: Irvine • California • 🇺🇸 United States

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Job Level

Senior

Tech Stack

SQL

About the role

  • Own CRM-based growth analysis and experimentation, including lead lifecycle, cohort performance, and funnel conversion (visitor → lead → MQL → SQL → activation)
  • Build and maintain customer and lead segments by ICP, behavior, source, and lifecycle stage
  • Use CRM and product data to identify high-intent segments and prioritize experiments
  • Partner with Sales to analyze lead quality, routing, and MQL/SQL conversion by segment
  • Design experiments informed by segmentation insights (not generic traffic averages)
  • Ensure paid and organic growth efforts are properly tracked, attributed, and segmented
  • Design and run growth experiments across organic surfaces (website, content, lifecycle) and paid entry points (landing pages, offers, funnel flows)
  • Identify and diagnose funnel drop-offs and conversion bottlenecks
  • Partner with Brand & Content to test narratives, proof points, and CTAs in-market
  • Partner with PMM to validate ICPs, value props, and message-market fit
  • Partner with Performance Marketing to test paid traffic hypotheses and improve post-click conversion and lead quality
  • Improve lead quality and MQL/SQL conversion in collaboration with Sales
  • Build and maintain a growth experiment backlog and learning repository
  • Use performance channel data to inform funnel and conversion improvements
  • Use paid and organic data together to identify funnel leakage and opportunity
  • Influence creative, offers, and landing experiences used in paid channels
  • Report clearly on what’s working, what’s not, and what we’re changing next

Requirements

  • 4–7+ years in growth, lifecycle, demand, or conversion optimization roles
  • Hands-on experience running A/B tests and CRO initiatives
  • Strong hands-on experience with CRMs (e.g., HubSpot, Salesforce, or similar) and with lifecycle tools (email, onboarding, nurture)
  • Proven ability to build and analyze customer segments and cohorts
  • Experience using CRM data to improve lead quality, conversion, and revenue outcomes
  • Strong analytical skills; comfortable working directly with raw funnel data
  • Experience partnering with Sales on pipeline and conversion analysis
  • Working knowledge of analytics tools (GA, Amplitude, Mixpanel, etc.)
  • Ability to write basic SQL or work comfortably with data warehouses
  • Experience improving lead quality and conversion rates
  • Experience collaborating with paid marketing teams and using their data
  • Comfort working in lean teams with limited resources
  • Proven track record of measurable growth impact
  • Prior startup or early-stage experience
Benefits
  • Health insurance
  • Retirement plans
  • Paid time off
  • Flexible work arrangements
  • Professional development

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
A/B testingconversion rate optimization (CRO)customer segmentationfunnel analysisSQLdata analysislead quality improvementgrowth experimentationcohort performance analysisCRM data utilization
Soft skills
analytical skillscollaborationcommunicationinfluenceproblem-solvingadaptabilitycreativityreportingteamworkresourcefulness