Email Marketing

People10 Technologies Inc.

Email Marketing Associate driving B2B lead generation for People10’s IT services. Executing targeted campaigns, optimizing deliverability, and contributing to monthly MQL targets.

Posted 8/11/2026full-timeBangalore • 🇮🇳 IndiaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2B email marketing, including campaign planning, execution, and performance analysis, while ensuring compliance with industry regulations. Proficient in leveraging email marketing tools and strategies to achieve lead generation goals and enhance database quality.

Highest-signal resume keywords

B2B Email Marketing ExperienceEmail Marketing Tools ProficiencyLead Generation Target AchievementAnalytical Skills for Performance TrackingCross-Functional Team Coordination

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Email Campaign ExecutionSegmentationA/B TestingPerformance TrackingDatabase ManagementContent StrategyEmail PersonalizationMarket ResearchCompliance with CAN-SPAMCompliance with GDPR

Soft Skills

Attention to DetailOwnershipAccountabilityCollaboration

Tools & Technologies

MailChimpHubSpotSalesLoftOutreachApollo

Industry Keywords

IT ServicesB2B Buyer PersonasEmail Best PracticesLead GenerationMQLs

Tech Stack

Tools & technologies

Apollo

About the role

Key responsibilities & impact

Plan, design, and execute targeted email marketing campaigns aligned with sales goals
Manage end-to-end campaign execution, including segmentation, content coordination, A/B testing, and performance tracking
Maintain and enrich high-quality email prospect databases using automation and research tools
Collaborate with Sales and Business Development to customize outreach strategies by industry and persona
Achieve lead generation goals of a minimum of 5–6 MQLs per month
Monitor campaign analytics and performance dashboards and recommend improvements to maximize response and conversion rates
Ensure compliance with CAN-SPAM, GDPR, and global email best practices
Conduct periodic competitor and market research to refine targeting strategies
Improve deliverability and sender reputation through continuous database hygiene

Requirements

What you’ll need

5–7 years of hands-on B2B email marketing experience in IT services (mandatory)
Strong command of email marketing tools such as MailChimp, HubSpot, SalesLoft, Outreach, and Apollo
Proven ability to deliver consistent pipeline contribution and meet MQL targets
Good knowledge of US and international B2B buyer personas
Excellent analytical skills for performance tracking and reporting
Strong coordination abilities across cross-functional teams
Understanding of content strategy, email personalization, and messaging variations
High attention to detail with a strong sense of ownership and accountability

Benefits

Comp & perks

Opportunity to work alongside visionary leaders with decades of global industry experience
Global exposure
Opportunity to design and influence cutting-edge technology solutions for leading enterprises
Career path encouraging innovation, autonomy, and accelerated growth
Culture valuing learning, curiosity, and innovation
Openness, continuous learning, and collaboration
Direct access to leadership
Knowledge sessions, code combats, and peer learning
Equal opportunity employer and diversity-inclusive culture