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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product management within performance sports and consumer goods, with a strong focus on strategy development, cross-functional collaboration, and market-driven decision-making. Capable of leading teams to deliver clear product direction while balancing commercial and consumer needs.
Highest-signal resume keywords
Product Management ExperienceProduct Strategy DevelopmentLeadership ExperienceStrong Commercial JudgementCross-Functional Collaboration
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product Lifecycle PlanningRange ArchitectureMarket Data AnalysisConsumer Insight UtilizationProduct Brief CreationPerformance Data AnalysisPortfolio PrioritizationTrade-Off Decision MakingInnovation Platform IdentificationRange Clarity Execution
Soft Skills
StorytellingCommunication SkillsCoachingDelivery-Focused ApproachConfidence in Ambiguity
Industry Keywords
Performance SportTeam SportApparelConsumer GoodsFootwearCommercial PerformanceMarket IntelligenceProduct Management CalendarRegional Team CollaborationMulti-Category Strategy
About the role
Key responsibilities & impact- Define the long-term global product vision and seasonal range direction for Canterbury
- Lead range architecture, product lifecycle planning and portfolio priorities across key product areas
- Translate rugby performance, teamwear, training and lifestyle opportunities into clear product briefs and commercial choices
- Partner with Design, Development, Brand Marketing and GTM to align product stories, launch moments and sell-in priorities
- Lead and coach the Product Management team, setting clear priorities, accountabilities and ways of working
- Use consumer insight, athlete feedback, market data and commercial performance to shape product decisions
- Identify growth opportunities, innovation platforms and simplification opportunities across the range
- Improve product creation processes, tools and decision forums so teams can move with pace and clarity
- Maintain a clear view of range architecture, lifecycle choices and product priorities each season
- Bring together consumer insight, commercial feedback and development feasibility to make ambitious, deliverable product decisions
- Own the product management calendar, ensuring range strategy, pricing, margin, lifecycle and launch decisions are made on time
- Create clear product briefs connecting consumer insight, commercial opportunity, design direction and development feasibility
- Lead cross-functional range reviews, trade-off decisions and prioritisation across categories and pods
- Use performance data, consumer insight and market intelligence to improve future range architecture
- Build capability within the Product Management team and establish consistent ways of working
- Partner closely with regional teams so product direction is globally led but commercially relevant
Requirements
What you’ll need- Significant product management experience in performance sport, team sport, apparel or consumer goods
- Proven ability to set product strategy across multi-category, multi-market ranges
- Strong commercial judgement balancing brand, consumer, cost and margin needs
- Experience partnering with Design, Development, Brand, Commercial and regional teams
- Leadership experience coaching product teams and influencing senior stakeholders
- Strong storytelling and communication skills to translate strategy into clear product direction
- Practical, delivery-focused approach with high attention to range clarity, timelines and execution
- Confidence working through ambiguity and making trade-offs between consumer need, commercial opportunity, cost, timing and operational complexity
- Significant product management or merchandising leadership experience in sport, apparel, footwear or consumer goods
Benefits
Comp & perks- Competitive salary
- Discretionary bonus
- Hybrid working
- Flexible start and finish times
- Generous holiday allowance
- Product discounts
- Sample sales
- Enhanced family-friendly policies
- Healthcare support
- Gym and fitness discounts
- Cycle to work scheme
- Electric car scheme