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Senior Global Brand Marketing Manager
PentlandSenior Global Brand Marketing Manager at Pentland Brands developing and delivering Speedo’s global brand strategy. Collaborating with various teams to ensure clarity and consistency across markets and touchpoints.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and evolving brand strategies, ensuring alignment with consumer insights and market trends. Capable of leading cross-functional teams to execute global brand campaigns while maintaining brand integrity and storytelling across various channels.
Highest-signal resume keywords
Brand Strategy DevelopmentGlobal Campaign FrameworksStakeholder ManagementConsumer Insight AnalysisTeam Leadership
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Brand PositioningCampaign DevelopmentStorytelling FrameworksMarket ExecutionBrand Health Analysis
Soft Skills
Communication SkillsInfluencing SkillsCoaching SkillsCollaboration Skills
Industry Keywords
Sports MarketingLifestyle BrandsPremium Consumer BrandsGlobal MarketingOmnichannel Environments
Tech Stack
Tools & technologiesGo
About the role
Key responsibilities & impact- Support the VP Global Brand Marketing in developing and evolving Speedo’s global brand strategy, positioning and long-term brand narrative.
- Translate brand strategy into clear global frameworks, including brand narratives, seasonal themes, messaging principles and activation guidance.
- Act as a global brand guardian, ensuring Speedo’s tone of voice, storytelling, visual identity and brand standards are applied consistently across markets and touchpoints.
- Use consumer insight, brand health, category trends and cultural signals to inform brand thinking and ensure Speedo remains relevant and distinctive.
- Shape global brand campaign frameworks and narratives, helping define campaign ambition, core narratives, messaging frameworks and creative direction in partnership with internal and external teams.
- Partner with Go-To-Market to ensure approved brand campaigns, seasonal stories and launch moments are translated into clear activation frameworks for regional execution.
- Work closely with regional marketing teams to share brand priorities, review activation plans, exchange learnings and support strong global-to-local execution.
- Partner with Product Marketing to ensure brand narratives align with product pillars, innovation priorities and seasonal product storytelling.
- Work with Social & Community, Sports Marketing and Brand Partnerships teams to ensure social, athlete, partnership and community activity ladders up to the global brand strategy.
- Collaborate with Retail Experience and Store Design & VM teams to ensure brand storytelling translates effectively into retail, experiential and omnichannel environments.
- Partner with Media, PR and Insights teams to support campaign planning, earned media moments, brand performance tracking and post-campaign learning.
- Provide direction and support to direct reports within the brand marketing function, helping prioritise workload and maintain delivery standards.
- Present brand strategy, campaign frameworks and key learnings to senior stakeholders, regional teams and cross-functional partners.
Requirements
What you’ll need- Significant experience in brand marketing, ideally within sports, lifestyle, performance or premium consumer brands.
- Strong experience supporting or developing brand strategy, campaign platforms and storytelling frameworks across global or multi-market environments.
- Excellent understanding of how consumer insight, culture, sport, product and brand positioning come together to build distinctive brands.
- Proven ability to work effectively across regional and global teams, balancing global consistency with local market relevance.
- Strong stakeholder management and communication skills, with the ability to influence cross-functional teams and senior leaders.
- Experience managing or guiding team members, with the ability to provide clear direction, coaching and prioritisation.
- Strong commercial awareness, with the ability to connect brand strategy to consumer relevance, market execution and business impact.
Benefits
Comp & perks- Competitive salary
- Discretionary bonus
- Hybrid working
- Flexible start and finish times
- Generous holiday allowance
- Product discounts
- Sample sales
- Enhanced family-friendly policies
- Healthcare support
- Gym and fitness discounts
- Cycle to work scheme
- Electric car scheme