Head of US Growth Marketing, Analytics

PensionBee UK

Head of US Growth Marketing & Analytics at PensionBee, leading data-driven marketing initiatives and managing SEO strategies for the US market.

Posted 7/31/2026full-timeNew York City • New York • 🇺🇸 United StatesLead💰 $120,000 - $130,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Expertise in managing intent-based customer acquisition ecosystems, optimizing digital marketing strategies, and implementing robust data attribution frameworks. Proficient in leveraging SEO, GEO, and AI technologies to enhance organic discovery and performance metrics.

Highest-signal resume keywords

SEO ExpertiseGenerative Engine Optimization (GEO)Google Ads ManagementData Attribution SetupGoogle Analytics (GA4)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SEOGEOData AttributionCampaign ManagementSchema MarkupCore Web VitalsSemantic SearchLLM ScannabilityDigital Marketing OptimizationOrganic Retention

Tools & Technologies

Google AdsGoogle Tag ManagerGoogle Analytics (GA4)SEMrushAI Platforms

Industry Keywords

Customer AcquisitionContent MarketingLifecycle MarketingB2CB2B

About the role

Key responsibilities & impact

Own our intent-based customer acquisition ecosystem, data architecture, website performance, and organic retention funnels
Serve as the strategic and technical manager for our content and lifecycle marketing team
Manage schema markup, indexation, and Core Web Vitals to maximize organic discovery
Optimize our digital footprint for citations inside AI platforms like ChatGPT Search, Perplexity, Google Gemini, and AI Overviews
Clean up attribution models and establish a robust core measurement framework

Requirements

What you’ll need

7+ years of experience with SEO and GEO, and running Google campaigns
Deep, hands-on experience running Google Ads, Google Tag Manager, Google Analytics (GA4), and major SEO suites (e.g., SEMrush)
A sophisticated understanding of Generative Engine Optimization (GEO), semantic search, LLM scannability, and how AI engines source and cite brand data
Proven track record setting up data attribution and campaigns that seamlessly cater to both consumer users (B2C) and enterprise/HR decision-makers (B2B)

Benefits

Comp & perks

33 days of paid time off, including relevant Federal Holidays
Separate paid sick leave policy
401(k) access with 3% contribution and immediate vesting
100% paid health, dental, vision, and life insurance for employees, as well as long-term disability
Access to a number of other wellness perks and policies